| NOVÁ, Jana. Social media in sport and their influence on culture of sports organizations. In Ferenčíková Soňa, Mária Tajtáková. Digitalization of Society, Economy and Market: Current Issues and Challenges. Trenčín: Trenčín : Vysoká škola manažmentu, 2016, 2016, s. 225-240. ISBN 978-80-89306-32-9. |
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@inproceedings{1348259,
author = {Nová, Jana},
address = {Trenčín},
booktitle = {Digitalization of Society, Economy and Market: Current Issues and Challenges},
editor = {Ferenčíková Soňa, Mária Tajtáková},
keywords = {Social Media; Sports Organizations; Organizational culture; Relationship Marketing},
howpublished = {paměťový nosič},
language = {eng},
location = {Trenčín},
isbn = {978-80-89306-32-9},
pages = {225-240},
publisher = {Trenčín : Vysoká škola manažmentu, 2016},
title = {Social media in sport and their influence on culture of sports organizations},
year = {2016}
}
TY - JOUR
ID - 1348259
AU - Nová, Jana
PY - 2016
TI - Social media in sport and their influence on culture of sports organizations
PB - Trenčín : Vysoká škola manažmentu, 2016
CY - Trenčín
SN - 9788089306329
KW - Social Media
KW - Sports Organizations
KW - Organizational culture
KW - Relationship Marketing
N2 - The development of social media and their use in sport is increasingly at the heart of academics as well as experts from practice. Main benefits posed by new media is mainly associated with their use for marketing purposes and to strengthen interaction with the customer in sport. So far there is a lack of studies who would examine of how social media affects the organizational culture of sports organizations. Therefore, this article focusing on a qualitative content analysis of selected articles using software Atlas.ti and thematic coding techniques to identify changes in the culture of sports organizations, which were brought by the utilization of social media. Results of the analysis, which describe the full range of effects of social media in relation to the organizational culture of sports organizations have highlighted the need for further research in this area for a deeper understanding of the impact of social media on the internal environment of sports
ER -
NOVÁ, Jana. Social media in sport and their influence on culture of sports organizations. In Ferenčíková Soňa, Mária Tajtáková. \textit{Digitalization of Society, Economy and Market: Current Issues and Challenges}. Trenčín: Trenčín : Vysoká škola manažmentu, 2016, 2016, s.~225-240. ISBN~978-80-89306-32-9.
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