k 2016

Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians

ZÁPOTOCKÝ, Jen, Alena MACKOVÁ a Václav ŠTĚTKA

Základní údaje

Originální název

Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians

Název anglicky

Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians

Autoři

ZÁPOTOCKÝ, Jen, Alena MACKOVÁ a Václav ŠTĚTKA

Vydání

ECREA - 6th European Communication Conference (ECC): Mediating (Dis)Continuities: Contesting Pasts, Presents and Futures, 2016

Další údaje

Typ výsledku

Prezentace na konferencích

Utajení

není předmětem státního či obchodního tajemství
Změněno: 10. 11. 2016 10:18, Mgr. et Mgr. Alena Pospíšil Macková, Ph.D.

Anotace

V originále

Study of day-to-day social media practices, routines and communication strategies of members of Czech parliament. By analyzing semi-structured interviews, the paper reveals the dividing line between the authentic „do it yourself“ attitude and the professional management of social media channels linked with the readjustment of communication style to different target groups and the intention of agenda setting. It also explores the difference between privacy barriers, which can be for certain politicians very strictly set, while blur for others. In conclusion, the article focused on importance, which politicians give to social media communication in political discourse.