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@proceedings{1359712, author = {Zápotocký, Jen and Macková, Alena and Štětka, Václav}, booktitle = {ECREA - 6th European Communication Conference (ECC): Mediating (Dis)Continuities: Contesting Pasts, Presents and Futures}, title = {Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians}, year = {2016} }
TY - CONF ID - 1359712 AU - Zápotocký, Jen - Macková, Alena - Štětka, Václav PY - 2016 TI - Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians N2 - Study of day-to-day social media practices, routines and communication strategies of members of Czech parliament. By analyzing semi-structured interviews, the paper reveals the dividing line between the authentic „do it yourself“ attitude and the professional management of social media channels linked with the readjustment of communication style to different target groups and the intention of agenda setting. It also explores the difference between privacy barriers, which can be for certain politicians very strictly set, while blur for others. In conclusion, the article focused on importance, which politicians give to social media communication in political discourse. ER -
ZÁPOTOCKÝ, Jen, Alena MACKOVÁ a Václav ŠTĚTKA. Being Yourself“ vs Being Professional: The~Use of Social Media Among Czech Politicians. In \textit{ECREA - 6th European Communication Conference (ECC): Mediating (Dis)Continuities: Contesting Pasts, Presents and Futures}. 2016.
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