Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians

ZÁPOTOCKÝ, Jen, Alena MACKOVÁ and Václav ŠTĚTKA. Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians. In ECREA - 6th European Communication Conference (ECC): Mediating (Dis)Continuities: Contesting Pasts, Presents and Futures. 2016.

Basic information

• Original name: Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians
• Name (in English): Being Yourself“ vs Being Professional: The Use of Social Media Among Czech Politicians
• Authors: ZÁPOTOCKÝ, Jen, Alena MACKOVÁ and Václav ŠTĚTKA.
• Edition: ECREA - 6th European Communication Conference (ECC): Mediating (Dis)Continuities: Contesting Pasts, Presents and Futures, 2016.

Other information

• Type of outcome: Presentations at conferences
• Confidentiality degree: is not subject to a state or trade secret

Abstract

Study of day-to-day social media practices, routines and communication strategies of members of Czech parliament. By analyzing semi-structured interviews, the paper reveals the dividing line between the authentic „do it yourself“ attitude and the professional management of social media channels linked with the readjustment of communication style to different target groups and the intention of agenda setting. It also explores the difference between privacy barriers, which can be for certain politicians very strictly set, while blur for others. In conclusion, the article focused on importance, which politicians give to social media communication in political discourse.