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@inproceedings{1359724,
author = {Doláková, Bohuslava and Krajíček, Jan},
address = {Brno},
booktitle = {European Financial Systems 2016},
edition = {1.},
editor = {Krajíček, Jan},
keywords = {consumption; behaviour; consumer behaviour; rationality; irrationality},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Brno},
isbn = {978-80-210-8308-0},
pages = {119-124},
publisher = {Masarykova univerzita},
title = {Influences on Consumers Rationality},
year = {2016}
}
TY - JOUR
ID - 1359724
AU - Doláková, Bohuslava - Krajíček, Jan
PY - 2016
TI - Influences on Consumers Rationality
PB - Masarykova univerzita
CY - Brno
SN - 9788021083080
KW - consumption
KW - behaviour
KW - consumer behaviour
KW - rationality
KW - irrationality
N2 - The aim of this paper is to evaluate key components in consumer behaviour. Consumer behaviour is influenced by several factors; one with the greatest influence is genetic predisposition of each individual and also experience and knowledge acquired during the life of the society. The consumer is often irrational even in those cases in which we could expect rational behaviour (regarding to the prevailing economic opinion and rational choice theory). People are subjects to irrational influences. These influences come from their surroundings, feelings, emotions and other sources.
ER -
DOLÁKOVÁ, Bohuslava a Jan KRAJÍČEK. Influences on Consumers Rationality. In Krajíček, Jan. \textit{European Financial Systems 2016}. 1. vyd. Brno: Masarykova univerzita, 2016, s.~119-124. ISBN~978-80-210-8308-0.
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