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Audiences Transformed: Four Dimensions of Change of the Current Czech Audiences

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MACEK, Jakub. Audiences Transformed: Four Dimensions of Change of the Current Czech Audiences. In ECREA 2016. 2016. doi:10.13140/RG.2.2.32639.82085.
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Basic information
Original name Audiences Transformed: Four Dimensions of Change of the Current Czech Audiences
Authors MACEK, Jakub.
Edition ECREA 2016, 2016.
Other information
Type of outcome Presentations at conferences
Confidentiality degree is not subject to a state or trade secret
WWW Presentation at Researchgate
Doi http://dx.doi.org/10.13140/RG.2.2.32639.82085
Tags International impact
Changed by Changed by: Mgr. Jakub Macek, Ph.D., učo 14931. Changed: 13. 11. 2016 12:01.
Abstract
The presentation overviews the main research findings and theoretical conclusion from a three-year research project entitled “New and Old Media in Everyday Life: Media audiences in the time of transformational media usage” (2013-2015). The research, drawing upon Anthony Giddens’ Theory of Structuration and upon the tradition of domestication research, utilized qualitative and quantitative insights – more than 100 qualitative interviews and representative survey of the Czech population (N=1998). On this basis, the paper identifies four primary dimensions to the evolving transformation of current Czech media audiences: (1) the dematerialization of media content linked with the increased fragmentation of media-related practices as well as transforming relations between audiences and media producers, (2) the increasing mediatization of everyday life and social interactions, (3) notable shifts in audiences' attitude towards shared public and political spheres and (4) a spatiotemporal transformation of everyday life.
Links
GP13-15684P, research and development projectName: Nová a stará média v každodenním životě: mediální publika v čase proměny mediálních praxí
Investor: Czech Science Foundation, Postdoctoral projects
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