J 2015

A Survey of Stakeholder Visualization Approaches

CENEK, Martin a Ondřej ČÁSTEK

Základní údaje

Originální název

A Survey of Stakeholder Visualization Approaches

Vydání

Central European Journal of Management, Brno, Masarykova univerzita, 2015, 2336-2693

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50600 5.6 Political science

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Organizační jednotka

Ekonomicko-správní fakulta

Klíčová slova anglicky

Stakeholders; model; mapping; representation; visualization; Mitchell´s attributes.

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 16. 11. 2016 07:06, doc. Ing. Ondřej Částek, Ph.D.

Anotace

V originále

The aim of this paper is to present an overview of studies for the representation/visualization of stakeholders with a proposal of our own method of visualization. The following text examines the existing representational methods and at the same time critically evaluates their advantages and disadvantages. In addition, our own proposed approach is also presented. The need to develop visualization methods for use in the concept of stakeholders has been accepted by researchers, and it is possible to encounter number of various alternatives which have been applied more or less successfully. The shared weakness of the majority of the models is that they only represent two main attributes simultaneously. When such models do contain three variables, then the third one is only a complementary aspect of the relationship compared to the two dominant attributes. Our proposed visualisation model based on three Mitchell´s (1997) stakeholder attributes should overcome the before mentioned disadvantage. Also, it takes into account the development over time in accordance with the dynamic of the relationships with the stakeholders. Therefore, the proposed three-dimensional model meets these needs and simultaneously removes the shortcomings of the other models, which are identified in our overview presented in this paper.

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