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@inproceedings{1365760,
author = {Suchánek, Petr and Králová, Maria},
address = {Košice},
booktitle = {Marketing Management, Trade, Financial and Social Aspects of Business Conference Proceedings of the 4th International Scientific Conference},
edition = {1.},
editor = {Ing. Cecília Olexová, PhD., doc. PhDr. Mária Janošková, PhD.},
keywords = {customer satisfaction; structural equation modeling; confirmatory factor analysis; food industry enterprises},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Košice},
isbn = {978-80-225-4293-7},
pages = {231-237},
publisher = {University of Economics in Bratislava Faculty of Business Economics with seat in Košice},
title = {Concept of customer satisfaction within the structural equation modeling - measurement part},
url = {http://mts-conference.euke.sk/wp-content/uploads/Zbornik_MTS_2016.pdf},
year = {2016}
}
TY - JOUR
ID - 1365760
AU - Suchánek, Petr - Králová, Maria
PY - 2016
TI - Concept of customer satisfaction within the structural equation modeling - measurement part
PB - University of Economics in Bratislava Faculty of Business Economics with seat in Košice
CY - Košice
SN - 9788022542937
KW - customer satisfaction
KW - structural equation modeling
KW - confirmatory factor analysis
KW - food industry enterprises
UR - http://mts-conference.euke.sk/wp-content/uploads/Zbornik_MTS_2016.pdf
L2 - http://mts-conference.euke.sk/wp-content/uploads/Zbornik_MTS_2016.pdf
N2 - The subject of the article is an evaluation of a measurement model as a part of research into customer satisfaction. First, based on the literature, latent factors of customer satisfaction were identified, and then observable manifest variables were designed, by means of which it would be possible to measure these latent factors. The selected variables were then transferred to questions in a questionnaire, and the answers of respondents (customers of randomly selected food businesses) were used to assess the suitability of the proposed observable variables in measuring the factors of satisfaction. It was shown that the questions designed are good representatives of latent factors of satisfaction and constitute an appropriate basis for structural models of customer satisfaction.
ER -
SUCHÁNEK, Petr a Maria KRÁLOVÁ. Concept of customer satisfaction within the structural equation modeling - measurement part. Online. In Ing. Cecília Olexová, PhD., doc. PhDr. Mária Janošková, PhD. \textit{Marketing Management, Trade, Financial and Social Aspects of Business Conference Proceedings of the 4th International Scientific Conference}. 1. vyd. Košice: University of Economics in Bratislava Faculty of Business Economics with seat in Košice, 2016, s.~231-237. ISBN~978-80-225-4293-7.
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