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@inproceedings{1367745, author = {Ďuriník, Michal}, address = {Bratislava}, booktitle = {AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác}, editor = {Štefan Majtán a kol.}, keywords = {Scale; questionnaire; translation; adaptation; maximizing; maximization inventory; satisficing}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Bratislava}, isbn = {978-80-225-4245-6}, pages = {195-200}, publisher = {EKONÓM}, title = {Translating Maximization Inventory Into Czech Language}, url = {https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf}, year = {2016} }
TY - JOUR ID - 1367745 AU - Ďuriník, Michal PY - 2016 TI - Translating Maximization Inventory Into Czech Language PB - EKONÓM CY - Bratislava SN - 9788022542456 KW - Scale KW - questionnaire KW - translation KW - adaptation KW - maximizing KW - maximization inventory KW - satisficing UR - https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf L2 - https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf N2 - Individuals differ in their approach towards decision making, including consumer choice. Some, Maximizers, aim to select the best alternative available, regardless of time and effort spent. Others, Satisficers, are comfortable selecting "good enough" options. Maximization Inventory is a self-assessed scale that that ranks respondents in three subscales: Decision difficulty, Alternative search and Satisficing. Having this scale available allows researchers and practitioners to understand consumer behaviour and motivations more in depth. This paper delivers theoretical background for understanding what Maximization is and describes the process of translating the Maximization Inventory scale into Czech language and selecting relevant scales to test for construct validity. ER -
ĎURINÍK, Michal. Translating Maximization Inventory Into Czech Language. In Štefan Majtán a kol. \textit{AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác}. Bratislava: EKONÓM, 2016, s.~195-200. ISBN~978-80-225-4245-6.
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