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@inproceedings{1367745,
author = {Ďuriník, Michal},
address = {Bratislava},
booktitle = {AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác},
editor = {Štefan Majtán a kol.},
keywords = {Scale; questionnaire; translation; adaptation; maximizing; maximization inventory; satisficing},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Bratislava},
isbn = {978-80-225-4245-6},
pages = {195-200},
publisher = {EKONÓM},
title = {Translating Maximization Inventory Into Czech Language},
url = {https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf},
year = {2016}
}
TY - JOUR
ID - 1367745
AU - Ďuriník, Michal
PY - 2016
TI - Translating Maximization Inventory Into Czech Language
PB - EKONÓM
CY - Bratislava
SN - 9788022542456
KW - Scale
KW - questionnaire
KW - translation
KW - adaptation
KW - maximizing
KW - maximization inventory
KW - satisficing
UR - https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf
L2 - https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf
N2 - Individuals differ in their approach towards decision making, including consumer choice. Some, Maximizers, aim to select the best alternative available, regardless of time and effort spent. Others, Satisficers, are comfortable selecting "good enough" options. Maximization Inventory is a self-assessed scale that that ranks respondents in three subscales: Decision difficulty, Alternative search and Satisficing. Having this scale available allows researchers and practitioners to understand consumer behaviour and motivations more in depth. This paper delivers theoretical background for understanding what Maximization is and describes the process of translating the Maximization Inventory scale into Czech language and selecting relevant scales to test for construct validity.
ER -
ĎURINÍK, Michal. Translating Maximization Inventory Into Czech Language. In Štefan Majtán a kol. \textit{AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác}. Bratislava: EKONÓM, 2016, s.~195-200. ISBN~978-80-225-4245-6.
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