k 2016

Decoy Effect and Cognitive Reflection

ĎURINÍK, Michal

Basic information

Original name

Decoy Effect and Cognitive Reflection

Authors

ĎURINÍK, Michal (703 Slovakia, guarantor, belonging to the institution)

Edition

Young Economists' Meeting 2016, 2016

Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/00216224:14560/16:00092883

Organization unit

Faculty of Economics and Administration

Keywords in English

cognitive reflection; CRT; decoy effect; choice

Tags

International impact, Reviewed
Změněno: 14/1/2017 10:45, Ing. Bc. Michal Ďuriník, Ph.D.

Abstract

V originále

Violating the Independence from irrelevant alternatives axiom, decoy options in choice sets may induce preference shifts. As noted by Pettibone and Wedell (2000), although a person may be indifferent between X and Y in pairwise choice, he may strongly prefer X over Y in a trinary choice that includes decoy. Two types of decoys can be constructed: Dominated (D-decoys), that are inferior to X, and Nearly Dominated (ND-decoys), significantly worse in one and only slightly better than X in the other attribute. Here, I investigate the conjecture of Dhar and Gorlin (2013) that D and ND decoys operate within different System 1 / 2 processes. In this experiment Cognitive Reflection Test score is negatively related to Dominated Decoy performance and not related to Nearly Dominated Decoy performance. This suggests that D and ND decoys do, as hypothesized, operate within different cognitive processes.

Links

MUNI/A/1021/2015, interní kód MU
Name: Behaviorálně ekonomické experimenty v marketingu a managementu
Investor: Masaryk University, Category A