Factors Influencing the Purchase of Security Software for
Mobile Devices - Case Study

J 2017

Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ, Mike JUST a Martin UKROP

Základní údaje

Originální název

Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

Autoři

ŠŤAVOVÁ, Vlasta (203 Česká republika, domácí), Václav MATYÁŠ (203 Česká republika, domácí), Mike JUST (826 Velká Británie a Severní Irsko) a Martin UKROP (703 Slovensko, domácí)

Vydání

Infocommunications Journal, Scientific Association for Infocommunications, 2017, 2061-2079

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

10201 Computer sciences, information science, bioinformatics

Stát vydavatele

Maďarsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/00216224:14330/17:00096673

Organizační jednotka

Fakulta informatiky

UT WoS

000416539200003

Klíčová slova anglicky

security software; usable security; user decision; mobile device

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 15. 4. 2020 15:22, RNDr. Martin Ukrop, Ph.D.

Anotace

V originále

We investigated whether we could \textit{nudge} users to purchase a premium version of mobile security software after using a trial version for 2-3 months. Our three interface designs used two persuasion methods: two \textit{decoy} interfaces that attempted to nudge users to purchasing longer duration licenses, and one interface that used \textit{reciprocity} in order to determine the value that people associated with the security software. We had approximately 60,000 participants for our study who completed a questionnaire, and again we had approximately 60,000 who were exposed to proposed variants. There were 12,000 participants who intersected both data samples, from which we also analyzed purchase decision patterns across our wide participant range, including users of English, German, Slovak, and Czech language versions. Our results indicate that factors such as gender, age, home country, and attitudes towards privacy and data sensitivity each had a significant impact on whether or not a premium license was purchased.

Návaznosti

MUNI/M/1052/2013, interní kód MU

Název: Experimentální výzkum chování uživatelů ICT v oblasti bezpečnosti perspektivou sociálních věd, práva a informatiky

Investor: Masarykova univerzita, Experimentální výzkum chování uživatelů ICT v oblasti bezpečnosti perspektivou sociálních věd, práva a informatiky, INTERDISCIPLINARY - Mezioborové výzkumné projekty

Citovat

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ, Mike JUST a Martin UKROP. Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study. Infocommunications Journal. Scientific Association for Infocommunications, 2017, roč. 9, č. 1, s. 18-23. ISSN 2061-2079.

@article{1380644,
   author = {Šťavová, Vlasta and Matyáš, Václav and Just, Mike and Ukrop, Martin},
   article_number = {1},
   keywords = {security software; usable security; user decision; mobile device},
   language = {eng},
   issn = {2061-2079},
   journal = {Infocommunications Journal},
   title = {Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study},
   url = {https://www.infocommunications.hu/2017_1},
   volume = {9},
   year = {2017}
}

TY  - JOUR
ID  - 1380644
AU  - Šťavová, Vlasta - Matyáš, Václav - Just, Mike - Ukrop, Martin
PY  - 2017
TI  - Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study
JF  - Infocommunications Journal
VL  - 9
IS  - 1
SP  - 18-23
EP  - 18-23
PB  - Scientific Association for Infocommunications
SN  - 20612079
KW  - security software
KW  - usable security
KW  - user decision
KW  - mobile device
UR  - https://www.infocommunications.hu/2017_1
L2  - https://www.infocommunications.hu/2017_1
N2  - We investigated whether we could \textit{nudge} users to purchase a premium version of mobile security software after using a trial version for 2-3 months. Our three interface designs used two persuasion methods: two \textit{decoy} interfaces that attempted to nudge users to purchasing longer duration licenses, and one interface that used \textit{reciprocity} in order to determine the value that people associated with the security software. We had approximately 60,000 participants for our study who completed a questionnaire, and again we had approximately 60,000 who were exposed to proposed variants. There were 12,000 participants who intersected both data samples, from which we also analyzed purchase decision patterns across our wide participant range, including users of English, German, Slovak, and Czech language versions. Our results indicate that factors such as gender, age, home country, and attitudes towards privacy and data sensitivity each had a significant impact on whether or not a premium license was purchased.
ER  -

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ, Mike JUST a Martin UKROP. Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study. \textit{Infocommunications Journal}. Scientific Association for Infocommunications, 2017, roč.~9, č.~1, s.~18-23. ISSN~2061-2079.

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