Defining the "Figure of Merit" for Places in the Age of Digital Nomadism

MLADENOVIC, Dusan and Roberto BRUNI. Defining the "Figure of Merit" for Places in the Age of Digital Nomadism. Online. In Gulnafist A. Okushova PhD. Connect Universum 2016. 3rd ed. Tomsk: Publishing House of Tomsk State University, 2017, p. 59 - 66. ISBN 978-5-94621-610-4.

Basic information

Original name

Defining the "Figure of Merit" for Places in the Age of Digital Nomadism

Name in Czech

Defining the "Figure of Merit" for Places in the Age of Digital Nomadism

Authors

MLADENOVIC, Dusan (688 Serbia, guarantor, belonging to the institution) and Roberto BRUNI (380 Italy)

Edition

3. vyd. Tomsk, Connect Universum 2016, p. 59 - 66, 8 pp. 2017

Publisher

Publishing House of Tomsk State University

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Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Russian Federation

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

RIV identification code

RIV/00216224:14560/17:00108729

Organization unit

Faculty of Economics and Administration

ISBN

978-5-94621-610-4

Keywords (in Czech)

digital nomadism, place marketing, destination, place, value

Keywords in English

digital nomadism; place marketing; destination; place; value

Tags

Reviewed

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Abstract

V originále

Building on the formula of “Figure of Merit” used in technology studies, this work has the aim to find analogism in place marketing by presenting “Figure of Merit for Places”; the identified formula represents the possible decision making algorithm that the cluster of Digital Nomads could use to choose a place to live for a period of life. The framework is useful both to place marketers and managers – identifying value proposition and the cost-of-living and cost for accessibility - and to the place demand – discovering the benefits to choose a place to live for a period. The analogism comes from the opportunity to study the Digital Nomads (DNs) that are emerging as a maximizer cluster that live for different periods in different territories respecting the places and diffusing traditions, cultures, impressions and experiences; these characteristics stimulate the place marketing activities of the territories (demand driven) and contribute, indirectly, to place branding strategies (supply driven).