The function of DMO in terms of the Czech environment: A case
study of Prague

D 2017

The function of DMO in terms of the Czech environment: A case study of Prague

BOBKOVÁ, Markéta a Zuzana ČERNÍKOVÁ

Základní údaje

Originální název

The function of DMO in terms of the Czech environment: A case study of Prague

Autoři

BOBKOVÁ, Markéta (203 Česká republika, garant, domácí) a Zuzana ČERNÍKOVÁ (203 Česká republika)

Vydání

Portugal, Book of extended abstracts, od s. 4-6, 3 s. 2017

Nakladatel

Association for Tourism and Leisure Education and Research (ATLAS)

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Stát vydavatele

Portugalsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

URL

Kód RIV

RIV/00216224:14560/17:00097483

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-90-75775-94-5

DOI

http://dx.doi.org/10.13140/RG.2.2.15310.36160

Klíčová slova česky

cooperation; relationships, network analysis, Prague

Klíčová slova anglicky

spolupráce; vazby; síťová analýza; Praha

Příznaky

Mezinárodní význam

Změněno: 4. 3. 2018 09:33, Ing. Markéta Novotná, Ph.D.

Anotace

V originále

With the growing importance of tourism, it is necessary to coordinate activities undertaken by the stakeholders in a tourist destination. The effective cooperation among stakeholders can increase visitor satisfaction and consequent destination competitiveness. Destination management organization (DMO) should play a significant role in coordinating activities, initiating cooperation and enhancing the value creation process. The acceptance of DMO is essential for successful performance. In developed tourist destinations, these organizations were formed spontaneously which could encourage more intensive and effective cooperation. In comparison to these destinations, destination management in the Czech Republic does not have a long tradition and establishment of DMOs´ was not based on the market mechanism as in Alpine regions. To provide deeper insight into the current situation, a case study of Prague will be used. The main objective of this paper is to assess the cooperation between DMO, public sector and entrepreneurs providing tourism services, especially from the quantitative point of view with the help of network analysis. In order to determine the cooperative relations and the role of DMO, structured questionnaires, as well as secondary sources of information, were employed. As expected, a weak degree of cooperation was observed. The role of DMO is limited with respect to public financial resources. DMO cannot be engaged in activities which are crucial for destination competitiveness. To improve this situation, the structural changes are unavoidable.

Návaznosti

MUNI/A/1046/2016, interní kód MU

Název: Primární výzkum malých a středních podnikatelů v cestovním ruchu (Akronym: MSPCR)

Investor: Masarykova univerzita, Primární výzkum malých a středních podnikatelů v cestovním ruchu, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Citovat

BOBKOVÁ, Markéta a Zuzana ČERNÍKOVÁ. The function of DMO in terms of the Czech environment: A case study of Prague. Online. In Book of extended abstracts. Portugal: Association for Tourism and Leisure Education and Research (ATLAS), 2017, s. 4-6. ISBN 978-90-75775-94-5. Dostupné z: https://dx.doi.org/10.13140/RG.2.2.15310.36160.

@inproceedings{1388722,
   author = {Bobková, Markéta and Černíková, Zuzana},
   address = {Portugal},
   booktitle = {Book of extended abstracts},
   doi = {http://dx.doi.org/10.13140/RG.2.2.15310.36160},
   keywords = {spolupráce; vazby; síťová analýza; Praha},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Portugal},
   isbn = {978-90-75775-94-5},
   pages = {4-6},
   publisher = {Association for Tourism and Leisure Education and Research (ATLAS)},
   title = {The function of DMO in terms of the Czech environment: A case study of Prague},
   url = {http://www.atlas-euro.org/LinkClick.aspx?fileticket=ryCPkmIsQGw%3d&tabid=263&language=en-US},
   year = {2017}
}

TY  - JOUR
ID  - 1388722
AU  - Bobková, Markéta - Černíková, Zuzana
PY  - 2017
TI  - The function of DMO in terms of the Czech environment: A case study of Prague
PB  - Association for Tourism and Leisure Education and Research (ATLAS)
CY  - Portugal
SN  - 9789075775945
KW  - spolupráce
KW  - vazby
KW  - síťová analýza
KW  - Praha
UR  - http://www.atlas-euro.org/LinkClick.aspx?fileticket=ryCPkmIsQGw%3d&tabid=263&language=en-US
N2  - With the growing importance of tourism, it is necessary to coordinate activities undertaken by the stakeholders in a tourist destination. The effective cooperation among stakeholders can increase visitor satisfaction and consequent destination competitiveness. Destination management organization (DMO) should play a significant role in coordinating activities, initiating cooperation and enhancing the value creation process. The acceptance of DMO is essential for successful performance. In developed tourist destinations, these organizations were formed spontaneously which could encourage more intensive and effective cooperation. In comparison to these destinations, destination management in the Czech Republic does not have a long tradition and establishment of DMOs´ was not based on the market mechanism as in Alpine regions. To provide deeper insight into the current situation, a case study of Prague will be used. The main objective of this paper is to assess the cooperation between DMO, public sector and entrepreneurs providing tourism services, especially from the quantitative point of view with the help of network analysis. In order to determine the cooperative relations and the role of DMO, structured questionnaires, as well as secondary sources of information, were employed. As expected, a weak degree of cooperation was observed. The role of DMO is limited with respect to public financial resources. DMO cannot be engaged in activities which are crucial for destination competitiveness. To improve this situation, the structural changes are unavoidable.
ER  -

BOBKOVÁ, Markéta a Zuzana ČERNÍKOVÁ. The function of DMO in terms of the Czech environment: A case study of Prague. Online. In \textit{Book of extended abstracts}. Portugal: Association for Tourism and Leisure Education and Research (ATLAS), 2017, s.~4-6. ISBN~978-90-75775-94-5. Dostupné z: https://dx.doi.org/10.13140/RG.2.2.15310.36160.

Podrobný výpis o publikaci