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@inproceedings{1389096,
author = {Skalický, Roman},
address = {Brno},
booktitle = {Conference Proceedings},
editor = {Svatopluk Kapounek, Veronika Krůtilová},
keywords = {brand; brand valuation; Granger causality test},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Brno},
isbn = {978-80-7509-499-5},
pages = {814-822},
publisher = {Mendel University in Brno},
title = {The relation between the company financial brand value and the company market value},
url = {https://ece.pefka.mendelu.cz/conference_preoceedings},
year = {2017}
}
TY - JOUR
ID - 1389096
AU - Skalický, Roman
PY - 2017
TI - The relation between the company financial brand value and the company market value
PB - Mendel University in Brno
CY - Brno
SN - 9788075094995
KW - brand
KW - brand valuation
KW - Granger causality test
UR - https://ece.pefka.mendelu.cz/conference_preoceedings
N2 - to verify by data on the brand valuations and the company valuations on public markets whether the financial brand valuations contain some information on future company valuations
ER -
SKALICKÝ, Roman. The relation between the company financial brand value and the company market value. Online. In Svatopluk Kapounek, Veronika Krůtilová. \textit{Conference Proceedings}. Brno: Mendel University in Brno, 2017, s.~814-822. ISBN~978-80-7509-499-5.
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