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@inproceedings{1389116,
author = {Skalický, Roman},
address = {Albena, Bulharsko},
booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2017},
doi = {http://dx.doi.org/10.5593/sgemsocial2017/13},
editor = {Conference Review Committtee},
keywords = {brand; brand valuation; Granger causality test; book value; market value},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Albena, Bulharsko},
isbn = {978-619-7408-15-7},
pages = {587-594},
publisher = {STEF92 Tecghnology, Sofia, Bulgaria},
title = {The financial bran value and the company book value as the predictors for the company market value},
url = {http://www.sgemsocial.org},
year = {2017}
}
TY - JOUR
ID - 1389116
AU - Skalický, Roman
PY - 2017
TI - The financial bran value and the company book value as the predictors for the company market value
PB - STEF92 Tecghnology, Sofia, Bulgaria
CY - Albena, Bulharsko
SN - 9786197408157
KW - brand
KW - brand valuation
KW - Granger causality test
KW - book value
KW - market value
UR - http://www.sgemsocial.org
N2 - The brand value estimate, both in the case of Interbrand and in the case of MillwardBrown, is dependent on the past value of the market capitalization and the book value.By the expression of the brand value estimate the user does not receive any new information that could indicate the future market capitalization (as could be expected). This measure of the company value lags behind the book value. The book value is a useful tool for the future market value indication. The brand value estimate is not.
ER -
SKALICKÝ, Roman. The financial bran value and the company book value as the predictors for the company market value. In Conference Review Committtee. \textit{4th International Multidisciplinary Scientific Conference on Social Sciences \&{} Arts SGEM 2017}. Albena, Bulharsko: STEF92 Tecghnology, Sofia, Bulgaria, 2017, s.~587-594. ISBN~978-619-7408-15-7. Dostupné z: https://dx.doi.org/10.5593/sgemsocial2017/13.
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