2017
Simulation-based Influence of Aspiration Models on Firms' Behavior
JIRÁSEK, MichalBasic information
Original name
Simulation-based Influence of Aspiration Models on Firms' Behavior
Authors
JIRÁSEK, Michal (203 Czech Republic, guarantor, belonging to the institution)
Edition
Brno, Proceedings of the International Scientific Conference of Business Economics, Management and Marketing ISCOBEMM 2017, p. 101-109, 9 pp. 2017
Publisher
Masaryk University
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50600 5.6 Political science
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
RIV identification code
RIV/00216224:14560/17:00097616
Organization unit
Faculty of Economics and Administration
ISBN
978-80-210-8714-9
UT WoS
000432090800011
Keywords in English
aspiration models; firm behavior; simulation-based testing
Changed: 27/4/2020 23:05, Mgr. Pavel Sedláček
Abstract
In the original language
According to the behavioral theory of the firm, the performance feedback process is one of the key factors influencing firms’ decisions on strategies and their changes. The research contained in this paper compares the influence of four classical aspiration models (historical, social, mixed and switching) on firms’ strategy choices. Using NetLogo simulation software, a simple model of firms’ behavior is constructed and used to analyse these effects. The role of the social aspiration model is highlighted as it partially differs from the other aspiration models analysed. This indicates the need to focus attention on a firm’s reference group of competitors. In general, the paper advocates the use of simulation for behavioral research as a useful, though supplementary, tool for researchers.
Links
| MUNI/A/0878/2016, interní kód MU |
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