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@article{1390939, author = {Macek, Jakub}, article_location = {Praha}, article_number = {2}, keywords = {audiences; media convergence; audio-visual content; survey; Czech population}, language = {eng}, issn = {0862-397X}, journal = {Iluminace : časopis pro teorii, historii a estetiku filmu}, title = {Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series}, volume = {29}, year = {2017} }
TY - JOUR ID - 1390939 AU - Macek, Jakub PY - 2017 TI - Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series JF - Iluminace : časopis pro teorii, historii a estetiku filmu VL - 29 IS - 2 SP - 7-24 EP - 7-24 PB - Národní filmový archív SN - 0862397X KW - audiences KW - media convergence KW - audio-visual content KW - survey KW - Czech population N2 - is exploratory study draws upon data from a 2014 survey of the Czech adult population, focusing on di erences between traditional and convergent domestic audiences of lm and TV. Employing statistical methods of hierarchical cluster analysis and multinomial logistic regression, this empiri- cal paper considers traditional and convergent modes of content consumption, various forms of the curation of content, the viewers’ attitudes to content, socio-demographic variables, and culture in general. On this basis, an evidence-based typology of Czech domestic audiences is formulated, sug- gesting four types of lm and TV viewers: traditional passive audiences, traditional engaged audi- ences, convergent passive audiences and convergent engaged audiences. Consequently, the study looks for cultural and socio-demographic predictors of the resulting types of audiences. ER -
MACEK, Jakub. Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series. \textit{Iluminace : časopis pro teorii, historii a estetiku filmu}. Praha: Národní filmový archív, 2017, roč.~29, č.~2, s.~7-24. ISSN~0862-397X.
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