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Traditional and Convergent Domestic Audiences: Towards a Typology of the Transforming Czech ...

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MACEK, Jakub. Traditional and Convergent Domestic Audiences: Towards a Typology of the Transforming Czech Viewership of Films and TV series. Iluminace : časopis pro teorii, historii a estetiku filmu, 2017, vol. 29, No 2, p. 7-24. ISSN 0862-397X.
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Basic information
Original name Traditional and Convergent Domestic Audiences: Towards a Typology of the Transforming Czech Viewership of Films and TV series
Authors MACEK, Jakub (203 Czech Republic, guarantor, belonging to the institution).
Edition Iluminace : časopis pro teorii, historii a estetiku filmu, 2017, 0862-397X.
Other information
Original language English
Type of outcome article in a journal
Field of Study Literature, mass media, audio-visual activities
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Social Studies
Keywords in English audiences; media convergence; audio-visual content; survey; Czech population
Tags International impact, Reviewed
Changed by Changed by: Mgr. Jakub Macek, Ph.D., učo 14931. Changed: 28. 9. 2017 16:35.
Abstract
is exploratory study draws upon data from a 2014 survey of the Czech adult population, focusing on di erences between traditional and convergent domestic audiences of lm and TV. Employing statistical methods of hierarchical cluster analysis and multinomial logistic regression, this empiri- cal paper considers traditional and convergent modes of content consumption, various forms of the curation of content, the viewers’ attitudes to content, socio-demographic variables, and culture in general. On this basis, an evidence-based typology of Czech domestic audiences is formulated, sug- gesting four types of lm and TV viewers: traditional passive audiences, traditional engaged audi- ences, convergent passive audiences and convergent engaged audiences. Consequently, the study looks for cultural and socio-demographic predictors of the resulting types of audiences.
Links
GP13-15684P, research and development projectName: Nová a stará média v každodenním životě: mediální publika v čase proměny mediálních praxí
Investor: Czech Science Foundation, Postdoctoral projects
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