The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

PLAVÁKOVÁ, Linda and Ondřej ČÁSTEK. The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying. In Janošová, L.; Kuchynková, L.; Cenek, M. Proceedings of the International Scientific Conference of Business Economics, Management and Marketing. Brno: Masaryk University, 2017, p. 231-248. ISBN 978-80-210-8714-9.

Basic information

Original name

The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

Name in Czech

The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

Authors

PLAVÁKOVÁ, Linda (703 Slovakia, belonging to the institution) and Ondřej ČÁSTEK (203 Czech Republic, guarantor, belonging to the institution)

Edition

Brno, Proceedings of the International Scientific Conference of Business Economics, Management and Marketing, p. 231-248, 18 pp. 2017

Publisher

Masaryk University

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Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

URL

RIV identification code

RIV/00216224:14560/17:00098419

Organization unit

Faculty of Economics and Administration

ISBN

978-80-210-8714-9

UT WoS

000432090800024

Keywords (in Czech)

fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic

Keywords in English

fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic

Tags

Reviewed

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Abstract

V originále

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.

In Czech

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.