D 2017

The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

PLAVÁKOVÁ, Linda a Ondřej ČÁSTEK

Základní údaje

Originální název

The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

Název česky

The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying

Autoři

PLAVÁKOVÁ, Linda (703 Slovensko, domácí) a Ondřej ČÁSTEK (203 Česká republika, garant, domácí)

Vydání

Brno, Proceedings of the International Scientific Conference of Business Economics, Management and Marketing, od s. 231-248, 18 s. 2017

Nakladatel

Masaryk University

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

Kód RIV

RIV/00216224:14560/17:00098419

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-80-210-8714-9

UT WoS

000432090800024

Klíčová slova česky

fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic

Klíčová slova anglicky

fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic

Příznaky

Recenzováno
Změněno: 28. 4. 2020 11:18, Mgr. Daniela Marcollová

Anotace

V originále

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.

Česky

Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.