2017
The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying
PLAVÁKOVÁ, Linda a Ondřej ČÁSTEKZákladní údaje
Originální název
The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying
Název česky
The Effect of Czech Consumers´ Sociodemographic Characteristics on Fairtrade Goods Buying
Autoři
PLAVÁKOVÁ, Linda (703 Slovensko, domácí) a Ondřej ČÁSTEK (203 Česká republika, garant, domácí)
Vydání
Brno, Proceedings of the International Scientific Conference of Business Economics, Management and Marketing, od s. 231-248, 18 s. 2017
Nakladatel
Masaryk University
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50204 Business and management
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Odkazy
Kód RIV
RIV/00216224:14560/17:00098419
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
978-80-210-8714-9
UT WoS
000432090800024
Klíčová slova česky
fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic
Klíčová slova anglicky
fair trade; sociodemographic characteristics; buying behavior; empirical research; Czech Republic
Příznaky
Recenzováno
Změněno: 28. 4. 2020 11:18, Mgr. Daniela Marcollová
V originále
Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.
Česky
Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behavior, many studies are trying to identify and analyze what contributes to the higher ethical consumption. Yet, we can claim that in the case of the Czech Republic, though ethical consumerism is not really a terra incognita here, the evidence is still not comprehensive. This paper therefore aims to fill a gap in the understanding of Czech Fairtrade goods consumers. Namely, the sociodemographic characteristics and their effect on Fairtrade goods consumption will be examined. The results show that women tend to buy Fairtrade goods more often. University educated and younger consumers more often decide to buy Fairtrade goods, but once they decide so, the effect on the frequency of their purchases is not very clear. It is also possible that the effect of age is only spurious.