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@inbook{1401960,
author = {Chalupová, Martina and Němec, Daniel},
address = {United Kingdom},
booktitle = {Case Studies in the Traditional Food Sector (A volume in the Consumer Science and Strategic Marketing series)},
doi = {http://dx.doi.org/10.1016/B978-0-08-101007-5.00011-7},
editor = {Alessio Cavicchi, Cristina Santini},
keywords = {Vysočina region; regional labels; regional products; media analysis; logit model},
howpublished = {elektronická verze "online"},
language = {eng},
location = {United Kingdom},
isbn = {978-0-08-101260-4},
pages = {305-336},
publisher = {Woodhead Publishing (an imprint of Elsevier)},
title = {Regional Food Labels as a Way to Reposition Mature Products},
url = {https://www.elsevier.com/books/case-studies-in-the-traditional-food-sector/cavicchi/978-0-08-101007-5},
year = {2018}
}
TY - CHAP
ID - 1401960
AU - Chalupová, Martina - Němec, Daniel
PY - 2018
TI - Regional Food Labels as a Way to Reposition Mature Products
VL - Woodhead Publishing Series in Food Science, Technology and Nutrition
PB - Woodhead Publishing (an imprint of Elsevier)
CY - United Kingdom
SN - 9780081012604
KW - Vysočina region
KW - regional labels
KW - regional products
KW - media analysis
KW - logit model
UR - https://www.elsevier.com/books/case-studies-in-the-traditional-food-sector/cavicchi/978-0-08-101007-5
L2 - https://www.elsevier.com/books/case-studies-in-the-traditional-food-sector/cavicchi/978-0-08-101007-5
N2 - This chapter discusses the use of regional labels as a way to reinvent local food, using data from a longitudinal research study on regional labeling in the Czech region Vysočina. The application and market presence of regional food labeling schemes are quite diverse across Europe; the broad range of food labeling policies within European Union member states reflects distinctions in historical evolution, organization, and development of food industries, as well as different consumer interests, attitudes, and behaviors. Regional labels signal above all authenticity and genuineness, and it is a sign that the product is actually produced in the region denoted by the name of the product. By exploring the application of a series of researches with both quantitative and qualitative designs, this case study examines the ways in which local producers and authorities may have reconstructed their knowledge of the regional food market and use of regional labels.
ER -
CHALUPOVÁ, Martina a Daniel NĚMEC. Regional Food Labels as a Way to Reposition Mature Products. Online. In Alessio Cavicchi, Cristina Santini. \textit{Case Studies in the Traditional Food Sector (A volume in the Consumer Science and Strategic Marketing series)}. United Kingdom: Woodhead Publishing (an imprint of Elsevier), 2018, s.~305-336. Woodhead Publishing Series in Food Science, Technology and Nutrition. ISBN~978-0-08-101260-4. Dostupné z: https://dx.doi.org/10.1016/B978-0-08-101007-5.00011-7.
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