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@book{1403300,
author = {PENALOZA (ed.), Lisa and TOULOUSE (ed.), Nil and VISCONTI (ed.), Luca M.},
edition = {1st},
isbn = {978-0-415-60683-7},
publisher = {Routledge},
title = {Marketing Management: A Cultural Perspective},
year = {2017}
}
TY - BOOK
ID - 1403300
AU - PENALOZA (ed.), Lisa - TOULOUSE (ed.), Nil - VISCONTI (ed.), Luca M.
PY - 2017
TI - Marketing Management: A Cultural Perspective
PB - Routledge
SN - 9780415606837
ER -
PENALOZA (ED.), Lisa a Nil TOULOUSE (ED.). \textit{Marketing Management: A Cultural Perspective}. 1st. Routledge, 2017, 584 s. ISBN~978-0-415-60683-7.
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