Global Marketing: Contemporary Theory, Practice, and Cases

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Detailed Information on Publication Record

B 2016

Global Marketing: Contemporary Theory, Practice, and Cases

ALON, Ilan

Basic information

Original name

Global Marketing: Contemporary Theory, Practice, and Cases

Authors

ALON, Ilan

Edition

2nd ed. 726 pp. 2016

Publisher

Routledge

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

ISBN

978-1-138-80787-7

Změněno: 19/1/2018 10:28, doc. Ing. Alena Klapalová, Ph.D.

ALON, Ilan. Global Marketing: Contemporary Theory, Practice, and Cases. 2nd ed. Routledge, 2016, 726 pp. ISBN 978-1-138-80787-7.

@book{1403303,
   author = {ALON, Ilan},
   edition = {2nd ed.},
   isbn = {978-1-138-80787-7},
   publisher = {Routledge},
   title = {Global Marketing: Contemporary Theory, Practice, and Cases},
   year = {2016}
}

TY  - BOOK
ID  - 1403303
AU  - ALON, Ilan
PY  - 2016
TI  - Global Marketing: Contemporary Theory, Practice, and Cases
PB  - Routledge
SN  - 9781138807877
ER  -

ALON, Ilan. \textit{Global Marketing: Contemporary Theory, Practice, and Cases}. 2nd ed. Routledge, 2016, 726 pp. ISBN~978-1-138-80787-7.