SYSTEM APPROACH TOWARDS THE INNOVATIONS IN SPORT MANAGEMENT

NOVÁ, Jana. SYSTEM APPROACH TOWARDS THE INNOVATIONS IN SPORT MANAGEMENT. In 2nd International Congress of World Associaciton for Sport Management, Kaunas. 2017. ISBN 978-609-8200-08-9.

Základní údaje

Originální název

SYSTEM APPROACH TOWARDS THE INNOVATIONS IN SPORT MANAGEMENT

Autoři

NOVÁ, Jana (703 Slovensko, garant, domácí)

Vydání

2nd International Congress of World Associaciton for Sport Management, Kaunas, 2017

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Další údaje

Jazyk

angličtina

Typ výsledku

Konferenční abstrakt

Obor

50204 Business and management

Stát vydavatele

Litva

Utajení

není předmětem státního či obchodního tajemství

Kód RIV

RIV/00216224:14510/17:00099886

Organizační jednotka

Fakulta sportovních studií

ISBN

978-609-8200-08-9

Klíčová slova anglicky

system approach;innovations; sport

Štítky

rivok

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Anotace

V originále

For profound analysis of opportunities and limits of innovations in sport management, two most cited sources in terms of the classification of innovations - Oslo Manual (2005) and Doblin Ten types of innovation (1998, 2011) were used. These frameworks allowed us to evaluate the opportunities for not only the product or services innovation but also for many other types of innovation that go beyond sports products. Moreover, they provided us with the opportunity to explore how the specific features of sport and sports products affects the implementation of the different types of innovations and where the limits for innovative thinking are. Limits as well as opportunities set by the specific features of sport were analysed in each type of innovation.