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@inbook{1421597, author = {Walletzký, Leonard and Caputo, Francesco}, address = {Italy}, booktitle = {Marketing and Innovation Strategies for Small and Medium-Sized Enterprises (SMES)}, edition = {1}, editor = {Dominici G.}, howpublished = {elektronická verze "online"}, location = {Italy}, isbn = {978-88-908242-4-1}, publisher = {Business Systems Laboratory}, title = {Service Marketing Mix and its usage: lessons provided by IT companies}, year = {2017} }
TY - CHAP ID - 1421597 AU - Walletzký, Leonard - Caputo, Francesco PY - 2017 TI - Service Marketing Mix and its usage: lessons provided by IT companies PB - Business Systems Laboratory CY - Italy SN - 9788890824241 ER -
WALLETZKÝ, Leonard a Francesco CAPUTO. Service Marketing Mix and its usage: lessons provided by IT companies. Online. In Dominici G. \textit{Marketing and Innovation Strategies for Small and Medium-Sized Enterprises (SMES)}. 1. vyd. Italy: Business Systems Laboratory, 2017. ISBN~978-88-908242-4-1.
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