2018
Human Values as Determinants of Fairtrade Consumption in the Czech Republic
ČÁSTEK, Ondřej a Linda PLAVÁKOVÁZákladní údaje
Originální název
Human Values as Determinants of Fairtrade Consumption in the Czech Republic
Autoři
ČÁSTEK, Ondřej (203 Česká republika, garant, domácí) a Linda PLAVÁKOVÁ (703 Slovensko, domácí)
Vydání
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, 1211-8516
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Obor
50204 Business and management
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Odkazy
Kód RIV
RIV/00216224:14560/18:00103727
Organizační jednotka
Ekonomicko-správní fakulta
Klíčová slova anglicky
Ethical purchases; ethical consumer; fair trade; Fairtrade; empirical research; human values; gender
Příznaky
Recenzováno
Změněno: 25. 4. 2019 08:14, Mgr. Daniela Marcollová
Anotace
V originále
Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers' behaviour; many studies are trying to identify and analyse what contributes to the higher ethical consumption. While this is also the case of the Czech Republic, empirical evidence focused on the effect of consumers' values on ethical consumerism in the Czech Republic is still missing. Therefore, our goal is to examine the effect of consumers' values on Fairtrade consumption in the Czech Republic. We measure the values through the Human Values Scale (developed by S. Schwartz) and use socio-demographic characteristics as control variables in a multivariate model. We find that Universalism and Power are values which can predict the frequency of Fairtrade purchases among Czech online Fairtrade shoppers. Along with Universalism, gender proves to be an important predictor too. While generalizing our results, we must bear in mind that our sample describes only those who do purchase Fair trade products on-line.