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@inbook{1443155,
author = {Pelclová, Jana and Lu, Weiandlun},
address = {Amsterdam},
booktitle = {Persuasion in public discourse : Cognitive and functional perspectives},
doi = {http://dx.doi.org/10.1075/dapsac.79.01pel},
edition = {1.},
editor = {Pelclová, Jana; Lu, Wei-lun},
keywords = {persuasion; functional linguistics; cognitive linguistics; political discourse; social context; marketing; academia; multimodality},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Amsterdam},
isbn = {978-90-272-0138-6},
pages = {1-17},
publisher = {John Benjamins Publishing Company},
title = {Persuasion across times, domains and modalities. Theoretical considerations and emerging themes},
url = {https://benjamins.com/catalog/dapsac.79.01pel},
year = {2018}
}
TY - CHAP
ID - 1443155
AU - Pelclová, Jana - Lu, Wei-lun
PY - 2018
TI - Persuasion across times, domains and modalities. Theoretical considerations and emerging themes
VL - Discourse Approaches to Politics, Society and Culture 79
PB - John Benjamins Publishing Company
CY - Amsterdam
SN - 9789027201386
KW - persuasion
KW - functional linguistics
KW - cognitive linguistics
KW - political discourse
KW - social context
KW - marketing
KW - academia
KW - multimodality
UR - https://benjamins.com/catalog/dapsac.79.01pel
N2 - In this chapter, we present persuasion as a social and cognitive phenomenon that at the same time can be seen as a liberal process realized and achieved by a number of semiotic modes in the realm of public discourse. The novelty of our persuasion framework lies in the transdisciplinary approach that blends crucial theories and frameworks from three domains. To be more specific, for the purpose of our research we blend the management of tenor and field (from the domain of pragmatics) with the strategies of ethos and pathos (from the domain of rhetorics) and with the viewpoint strategy of the persuader (from the domain of cognitive linguistics). We conclude that persuasion is very flexible as far as semiotic modes are concerned. In order to disguise the persuasive function, persuasive texts in public discourse have a tendency to be more persuadee-oriented, to accentuate the persuadee's role in the decision-making process, and thus to make the public communication more interactive.
ER -
PELCLOVÁ, Jana a Wei-lun LU. Persuasion across times, domains and modalities. Theoretical considerations and emerging themes. In Pelclová, Jana; Lu, Wei-lun. \textit{Persuasion in public discourse : Cognitive and functional perspectives}. 1. vyd. Amsterdam: John Benjamins Publishing Company, 2018. s.~1-17, 18 s. Discourse Approaches to Politics, Society and Culture 79. ISBN~978-90-272-0138-6. doi:10.1075/dapsac.79.01pel.
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