2018
Interfunctional Coordination and its Influence on Customer Success
TOMÁŠKOVÁ, EvaZákladní údaje
Originální název
Interfunctional Coordination and its Influence on Customer Success
Autoři
Vydání
Open Economics, De Gruyter, 2018, 2451-3458
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Obor
50204 Business and management
Stát vydavatele
Polsko
Utajení
není předmětem státního či obchodního tajemství
Odkazy
Označené pro přenos do RIV
Ano
Kód RIV
RIV/00216224:14220/18:00104410
Organizační jednotka
Právnická fakulta
Klíčová slova anglicky
Interfunctional coordination; customer success; market orientation; business performance; Czech Republic.
Štítky
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 10. 7. 2020 15:37, Mgr. Petra Georgala
Anotace
V originále
Abstract: The purpose of the paper is to expand the knowledge about interfunctional coordination (IFC). The term IFC has been used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT management. The purpose of IFC is to develop collaboration between the diverse departments within an organization. The goal of the paper is to describe the relationship between IFC on the B2B market, especially if IFC in one company can influence customer success in business. The research was undertaken with companies producing electronic components and electrical equipment in the region of South Moravia in the Czech Republic. 60 SME have answered the questionnaire. The Spearman’s rank correlation test was used to analyse the influence of IFC of companies on the success of their customers. The results show that the implementation of IFC in a company has a positive relationship on the success of its customers.