| MIHAI, Hana. Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts. In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018. 2018. ISBN 978-80-210-9015-6. |
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@proceedings{1488778,
author = {Mihai, Hana},
booktitle = {14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018.},
keywords = {lexis; advertising; discourse analysis; parallel texts; English; French},
language = {eng},
isbn = {978-80-210-9015-6},
title = {Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts},
url = {https://www.esse2018brno.org/media/3099886/online_esse_abstracts_2018.pdf},
year = {2018}
}
TY - CONF
ID - 1488778
AU - Mihai, Hana
PY - 2018
TI - Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts
SN - 9788021090156
KW - lexis
KW - advertising
KW - discourse analysis
KW - parallel texts
KW - English
KW - French
UR - https://www.esse2018brno.org/media/3099886/online_esse_abstracts_2018.pdf
L2 - https://www.esse2018brno.org/media/3099886/online_esse_abstracts_2018.pdf
N2 - The presentation focuses on lexical choices which contribute to the creation of an apparent human dimension of an advertised destination. Subsequently, it attempts to formulate relevant tendencies in shaping the message in anglophone and francophone destination advertising.
ER -
MIHAI, Hana. Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts. In \textit{14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018.}. 2018. ISBN~978-80-210-9015-6.
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