2018
On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals
POVOLNÁ, RenataZákladní údaje
Originální název
On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals
Autoři
POVOLNÁ, Renata (203 Česká republika, garant, domácí)
Vydání
Topics in Linguistics, Nitra, Constantine the Philosopher University in Nitra, Faculty of Arts, 2018, 1337-7590
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Obor
60203 Linguistics
Stát vydavatele
Slovensko
Utajení
není předmětem státního či obchodního tajemství
Kód RIV
RIV/00216224:14410/18:00101699
Organizační jednotka
Pedagogická fakulta
UT WoS
000454985400005
Klíčová slova anglicky
technical discourse (TD); technical manuals (TMs); user guides; persuasion; persuasive strategies; directives; imperatives; modal verbs; predicative adjectives
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 14. 2. 2019 18:44, doc. PhDr. Renata Povolná, Ph.D.
Anotace
V originále
The aim of the paper is to provide a cross-cultural analysis of selected linguistic realizations of persuasion in the language of technical communication represented by the genre of technical manuals (TM) and to identify the differences and similarities between the ways persuasion is expressed in this type of specialized discourse in English and Czech. More specifically, the paper attempts to discover which linguistic realizations of directives are applied to persuade the readers of the correctness of the instructions and the necessity of reading and following them. The results demonstrate that the main lexico-grammatical devices are quite similar in all the data. There are only minor frequency differences between English and Czech manuals, which are naturally reflected in their parallel Czech and English translations. The findings indicate that the quality of written instructions, including the degree of persuasiveness, is of great importance since it can influence prospective users of particular technical devices when making a choice about what to buy.
Návaznosti
GA17-16195S, projekt VaV |
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