Cross-cultural variation in the expression of directives as important persuasive strategies in the genre of technical manuals

POVOLNÁ, Renata. Cross-cultural variation in the expression of directives as important persuasive strategies in the genre of technical manuals. In 14th ESSE Conference, 2018. 2018.

Základní údaje

• Originální název: Cross-cultural variation in the expression of directives as important persuasive strategies in the genre of technical manuals
• Autoři: POVOLNÁ, Renata (203 Česká republika, garant, domácí).
• Vydání: 14th ESSE Conference, 2018, 2018.

Další údaje

• Originální jazyk: angličtina
• Typ výsledku: Prezentace na konferencích
• Obor: 60203 Linguistics
• Stát vydavatele: Česká republika
• Utajení: není předmětem státního či obchodního tajemství
• Kód RIV: RIV/00216224:14410/18:00101703
• Organizační jednotka: Pedagogická fakulta
• Klíčová slova česky: technický diskurz (TD); technické manuály (TMs); uživatelské manuály; persvaze; persvazivní strategie; direktivy; imperativy; modální slovesa; predikativní adjektiva
• Klíčová slova anglicky: technical discourse (TD); technical manuals (TMs); user guides; persuasion; persuasive strategies; directives; imperatives; modal verbs; predicative adjectives
• Příznaky: Mezinárodní význam, Recenzováno

Anotace

The contribution provides a contrastive analysis of directives as linguistic realizations of persuasion in technical communication represented here by technical manuals. The aim is to identify differences and similarities between the ways persuasion is expressed in this type of specialized discourse in English and Czech. The data comprise manuals to various technical devices, such as TV sets, monitors, cameras, mobile phones, freezers and microwaves, and amounts to about 300,000 words. This specialized corpus (20 manuals in English and 20 in Czech) enables the comparison of the ways in which technical communicators express persuasion. The analysis, which is conducted from the perspectives of corpus analysis and discourse analysis, focuses on the ways in which the persuasive power can be expressed: 1. explicitly (i.e. using directives expressed by imperatives of full verbs, modals of obligation, necessity, prohibition, and predicative adjectives expressing the writer’s judgement of the necessity or importance to perform an action) and 2. implicitly (i.e. using other language means than directives, such as conditional clauses, rhetorical questions). The findings are expected to be relevant and applicable in the education domain to provide instructions for technical writers to produce effective manuals since their quality, including the appropriate degree of persuasiveness, can influence prospective consumers of particular technical devices.

Návaznosti

• GA17-16195S, projekt VaV: Název: Persvaze v anglickém a českém specializovaném diskurzu

Investor: Grantová agentura ČR, Persvaze v anglickém a českém specializovaném diskurzu