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@inproceedings{1501565, author = {Ondráček, Tomáš}, address = {Brno}, booktitle = {International Scientific Conference of Business Economics Management and Marketing 2018. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2018}, editor = {Petr Mikuš, Martin Cenek}, keywords = {apology; speech act theory; argumentation; image management; crisis management}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Brno}, isbn = {978-80-210-9164-1}, pages = {167-174}, publisher = {Masaryk University}, title = {The Use of an Apology}, url = {https://webcentrum.muni.cz/media/3126652/proceedings-iscobemm-2018_205.pdf}, year = {2018} }
TY - JOUR ID - 1501565 AU - Ondráček, Tomáš PY - 2018 TI - The Use of an Apology PB - Masaryk University CY - Brno SN - 9788021091641 KW - apology KW - speech act theory KW - argumentation KW - image management KW - crisis management UR - https://webcentrum.muni.cz/media/3126652/proceedings-iscobemm-2018_205.pdf N2 - The paper is focused on the topic of apologies in a business context. In a culture of social media and fast spreading information, an adequate public reaction on crises in a firm is necessary and, in some cases, even vital for firms. One of such a reaction is an apology, which can calm the situation, provide some reassurance to stakeholders and prevent a possible escalation of conflicts and further cost risks. The general question of this paper is what apologies contain and how are crafted in a business context. Assumptions about the nature of apologies and its usage are made from speech act theory and theories of argumentation as well as from management theories, especially image, and crises management theory. These assumptions are compared with analyses of selected real examples of apologies made by organizations in last decade. The thesis is that the speech act theory gives a good account what any apology should contain, argumentation theory presents what tools are going to be used in an apology and management theories presents other goals which can be attached to an apology in a business context. ER -
ONDRÁČEK, Tomáš. The Use of an Apology. Online. In Petr Mikuš, Martin Cenek. \textit{International Scientific Conference of Business Economics Management and Marketing 2018. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2018}. Brno: Masaryk University, 2018, s.~167-174. ISBN~978-80-210-9164-1.
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