Další formáty:
BibTeX
LaTeX
RIS
@article{1513058,
author = {Novotná, Markéta and Kunc, Josef},
article_number = {1},
keywords = {luxury tourism; tourism demand; motivation; Czech Republic},
language = {eng},
issn = {1332-7461},
journal = {Tourism : An International Interdisciplinary Journal},
title = {Luxury tourists and their preferences: Perspectives in the Czech Republic},
url = {https://hrcak.srce.hr/218379},
volume = {67},
year = {2019}
}
TY - JOUR
ID - 1513058
AU - Novotná, Markéta - Kunc, Josef
PY - 2019
TI - Luxury tourists and their preferences: Perspectives in the Czech Republic
JF - Tourism : An International Interdisciplinary Journal
VL - 67
IS - 1
SP - 90-95
EP - 90-95
PB - Institute for Tourism, Zagreb
SN - 13327461
KW - luxury tourism
KW - tourism demand
KW - motivation
KW - Czech Republic
UR - https://hrcak.srce.hr/218379
L2 - https://hrcak.srce.hr/218379
N2 - Within the tourism industry, luxury tourism is becoming a growing trend. Thanks to the generosity and willingness of affluent clients to pay, this form of tourism can also be understood as a vehicle for regional development and economic growth. However, to stimulate the decision-making process of luxury consumers, it is necessary to implement effective marketing strategies. Therefore, there is a need for further research in this special tourism segment and the motivation to choose luxury products. This study, based on the questionnaire survey, analyses the Czech luxury tourism market segment. Its aim is to reveal the intentions to buy luxury tourism products. The findings are compared with the results of similar foreign studies. The results suggest that Czech luxury tourists are different in comparison with the traditional European markets. Most of the Czech tourists are willing to pay considerably lower amounts of money for luxury holidays. The frequency of their luxury holidays is also significantly lower. In this respect, the Czechs fall behind the European luxury tourists.
ER -
NOVOTNÁ, Markéta a Josef KUNC. Luxury tourists and their preferences: Perspectives in the Czech Republic. \textit{Tourism : An International Interdisciplinary Journal}. Institute for Tourism, Zagreb, 2019, roč.~67, č.~1, s.~90-95. ISSN~1332-7461.
|
