The determinants of consumer behaviour of students from Brno
when purchasing organic food

J 2019

The determinants of consumer behaviour of students from Brno when purchasing organic food

ŠVECOVÁ, Jana a Pavla ODEHNALOVÁ

Základní údaje

Originální název

The determinants of consumer behaviour of students from Brno when purchasing organic food

Autoři

ŠVECOVÁ, Jana a Pavla ODEHNALOVÁ

Vydání

Review of Economic Perspectives, 2019, 1213-2446

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/19:00109385

Organizační jednotka

Ekonomicko-správní fakulta

Klíčová slova anglicky

Consumers behaviour; organic food; theory of planned behaviour

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 14. 10. 2022 11:17, Mgr. Pavlína Kurková

Anotace

V originále

Subject of this paper is the analysis of consumer behaviour in the organic market, focused on behaviour of students from Brno young consumers. Our study brings information which can potentially be used for further research and will also be useful for organisations with a practical interest in the production, sale and distribution of organic produce. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the concept of consumer behaviour, based on the findings of the latest studies, dealing with this topic. In the practical part the own research is presented, realized on a sample of 403 young consumers, studying in the second largest city of the Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the consumer viewed the purchase of organic produce in general and not how they view the purchase of individual organic products and that the research may be limited by the fact that the questionnaire was aimed solely at the younger generation of consumers studying in Brno, the second largest city in the Czech Republic. The behaviour of the younger generation has received little investigation, and in the Czech Republic there is a lack of research on the behaviour of this sector.

Návaznosti

MUNI/A/1054/2018, interní kód MU

Název: Spotřebitelské chování v kontextu cirkulární ekonomiky

Investor: Masarykova univerzita, Spotřebitelské chování v kontextu cirkulární ekonomiky, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Přiložené soubory

The_determinants_of_consumer_behaviour_final_text.pdf

Požádat o autorskou verzi souboru

Citovat

ŠVECOVÁ, Jana a Pavla ODEHNALOVÁ. The determinants of consumer behaviour of students from Brno when purchasing organic food. Review of Economic Perspectives. 2019, roč. 19, č. 1, s. 49-64. ISSN 1213-2446. Dostupné z: https://doi.org/10.2478/revecp-2019-0003.

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   author = {Švecová, Jana and Odehnalová, Pavla},
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   doi = {https://doi.org/10.2478/revecp-2019-0003},
   keywords = {Consumers behaviour; organic food; theory of planned behaviour},
   language = {eng},
   issn = {1213-2446},
   journal = {Review of Economic Perspectives},
   title = {The determinants of consumer behaviour of students from Brno when purchasing organic food},
   url = {https://content.sciendo.com/view/journals/revecp/19/1/article-p49.xml},
   volume = {19},
   year = {2019}
}

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L2  - https://content.sciendo.com/view/journals/revecp/19/1/article-p49.xml
N2  - Subject of this paper is the analysis of consumer behaviour in the organic market, focused on behaviour of students from Brno young consumers. Our study brings information which can potentially be used for further research and will also be useful for organisations with a practical interest in the production, sale and distribution of organic produce. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the concept of consumer behaviour, based on the findings of the latest studies, dealing with this topic. In the practical part the own research is presented, realized on a sample of 403 young consumers, studying in the second largest city of the Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the consumer viewed the purchase of organic produce in general and not how they view the purchase of individual organic products and that the research may be limited by the fact that the questionnaire was aimed solely at the younger generation of consumers studying in Brno, the second largest city in the Czech Republic. The behaviour of the younger generation has received little investigation, and in the Czech Republic there is a lack of research on the behaviour of this sector.
ER  -

ŠVECOVÁ, Jana a Pavla ODEHNALOVÁ. The determinants of consumer behaviour of students from Brno when purchasing organic food. \textit{Review of Economic Perspectives}. 2019, roč.~19, č.~1, s.~49-64. ISSN~1213-2446. Dostupné z: https://doi.org/10.2478/revecp-2019-0003.

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