EIBL, Otto. A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte. Political marketing : Principles and applications. 3rd edition. London: Routledge, 2019, s. 46-48. ISBN 978-0-8153-5322-5. |
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@inbook{1539277, author = {Eibl, Otto}, address = {London}, booktitle = {Political marketing : Principles and applications}, edition = {3rd edition}, editor = {Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte}, keywords = {political marketing; democracy}, howpublished = {tištěná verze "print"}, language = {eng}, location = {London}, isbn = {978-0-8153-5322-5}, pages = {46-48}, publisher = {Routledge}, title = {A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic}, url = {https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225}, year = {2019} }
TY - CHAP ID - 1539277 AU - Eibl, Otto PY - 2019 TI - A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic VL - Neuveden PB - Routledge CY - London SN - 9780815353225 KW - political marketing KW - democracy UR - https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225 L2 - https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225 N2 - The author discusses the possible consequences of deploying exaggerated marketing techniques in politics. According to him, it can lead to three types of problems for the Czech political system: ideological flexibility, politics of permanent conflict, and limited coalition potential. ER -
EIBL, Otto. A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte. \textit{Political marketing : Principles and applications}. 3rd edition. London: Routledge, 2019, s.~46-48. ISBN~978-0-8153-5322-5.
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