Political consultants' ethics of conviction

GREGOR, Miloš. Political consultants' ethics of conviction. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte. Political marketing : Principles and applications. 3rd edition. London: Routledge, 2019, p. 176-178. ISBN 978-0-8153-5322-5.

Basic information

• Original name: Political consultants' ethics of conviction
• Authors: GREGOR, Miloš (203 Czech Republic, guarantor, belonging to the institution).
• Edition: 3rd edition. London, Political marketing : Principles and applications, p. 176-178, 3 pp. 2019.
• Publisher: Routledge

Other information

• Original language: English
• Type of outcome: Chapter(s) of a specialized book
• Field of Study: 50601 Political science
• Country of publisher: United Kingdom of Great Britain and Northern Ireland
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: printed version "print"
• WWW: Publisher's website
• RIV identification code: RIV/00216224:14230/19:00110060
• Organization unit: Faculty of Social Studies
• ISBN: 978-0-8153-5322-5
• Keywords (in Czech): politický marketing; etika; morálka; volební kampaně; konzultanti
• Keywords in English: political marketing; ethics; morality; electoral campaigns; political consultants
• Tags: rivok, topvydavatel
• Tags: International impact, Reviewed

Abstract

Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications, but the rise of populism brings new dimensions of criticism. And the aim of this chapter is to describe them. The focus is on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech Republic.