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@inbook{1543958, author = {Gregor, Miloš}, address = {London}, booktitle = {Political marketing : Principles and applications}, edition = {3rd edition}, editor = {Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte}, keywords = {political marketing; ethics; morality; electoral campaigns; political consultants}, howpublished = {tištěná verze "print"}, language = {eng}, location = {London}, isbn = {978-0-8153-5322-5}, pages = {176-178}, publisher = {Routledge}, title = {Political consultants' ethics of conviction}, url = {https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225}, year = {2019} }
TY - CHAP ID - 1543958 AU - Gregor, Miloš PY - 2019 TI - Political consultants' ethics of conviction VL - Neuveden PB - Routledge CY - London SN - 9780815353225 KW - political marketing KW - ethics KW - morality KW - electoral campaigns KW - political consultants UR - https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225 L2 - https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225 N2 - Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications, but the rise of populism brings new dimensions of criticism. And the aim of this chapter is to describe them. The focus is on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech Republic. ER -
GREGOR, Miloš. Political consultants' ethics of conviction. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte. \textit{Political marketing : Principles and applications}. 3rd edition. London: Routledge, 2019, s.~176-178. ISBN~978-0-8153-5322-5.
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