Eye-tracking in VR setting : implementation for cross-cultural
research

k 2019

Eye-tracking in VR setting : implementation for cross-cultural research

JUŘÍK, Vojtěch, Zuzana ŠMIDEKOVÁ, Pavel UGWITZ, Jiří CHMELÍK, Čeněk ŠAŠINKA et. al.

Základní údaje

Originální název

Eye-tracking in VR setting : implementation for cross-cultural research

Autoři

JUŘÍK, Vojtěch (203 Česká republika, garant, domácí), Zuzana ŠMIDEKOVÁ (703 Slovensko, domácí), Pavel UGWITZ (203 Česká republika, domácí), Jiří CHMELÍK (203 Česká republika, domácí) a Čeněk ŠAŠINKA (203 Česká republika, domácí)

Vydání

20th European Conference on Eye Movements, 18.-22. 8. 2019, Alicante, Spain, 2019

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

50101 Psychology

Stát vydavatele

Španělsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

https://ecem2019.com/media/attachments/2019/08/19/ecem-abstract-book.pdf

Kód RIV

RIV/00216224:14210/19:00107595

Organizační jednotka

Filozofická fakulta

Klíčová slova anglicky

Eye-tracking; virtual reality; ecological validity; experimental research; cross-cultural research; individual differences

Štítky

rivok

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 9. 4. 2020 12:03, Mgr. Marie Skřivanová

Anotace

V originále

Eye movement tracking represents royal pathway to understand human sensorimotor activity, especially with respect to specific environments. Human sensorimotor activity is an important factor by which we can infer cognitive processes, describe and predict human performance and also measure and compare individual differences among people. The most significant indicator of human sensorimotor activity is an analysis of one's areas of visual interest in his/her surroundings (Holmqvist, 2011). Regarding this, next to the real world settings, eye tracking finds huge potential in the context of virtual reality (VR). VR capabilities providing environmentally valid reality-approaching dynamic stimuli while maintaining high level of experimental control allow researchers to collect complex and accurate data about human behavioral and decision-making processes (Loomis et al., 1999). Virtual interfaces equipped with the functionality to track and record data about areas of human visual interest and virtual locomotion provide comprehensive evidence about users behaviors and may be applied in many research areas - e.g. navigation, perception, visual cognition (Stachoň et al., 2018) or cross-cultural research (Miellet et al., 2012). In the presented contribution we describe specific head-mounted-display-based experimental interface equipped with the ET technology, which we have designed for the research of information search activity and spatial navigation activity in immersive virtual environments. We discuss HW, SW and methodological implications, possibilities and limits of this ET implementation for VR and finally we propose its use for cross-cultural research of human perception and cognitive processes.

Návaznosti

GC19-09265J, projekt VaV

Název: Vliv sociokulturních faktorů a písma na percepci a kognici komplexních zrakových podnětů (Akronym: ISOVIS)

Investor: Grantová agentura ČR, The influence of socio-cultural factors and writing system on perception and cognition of complex visual stimuli

Citovat

JUŘÍK, Vojtěch, Zuzana ŠMIDEKOVÁ, Pavel UGWITZ, Jiří CHMELÍK a Čeněk ŠAŠINKA. Eye-tracking in VR setting : implementation for cross-cultural research. In 20th European Conference on Eye Movements, 18.-22. 8. 2019, Alicante, Spain. 2019.

@proceedings{1550558,
   author = {Juřík, Vojtěch and Šmideková, Zuzana and Ugwitz, Pavel and Chmelík, Jiří and Šašinka, Čeněk},
   booktitle = {20th European Conference on Eye Movements, 18.-22. 8. 2019, Alicante, Spain},
   keywords = {Eye-tracking; virtual reality; ecological validity; experimental research; cross-cultural research; individual differences},
   language = {eng},
   title = {Eye-tracking in VR setting : implementation for cross-cultural research},
   url = {https://ecem2019.com},
   year = {2019}
}

TY  - CONF
ID  - 1550558
AU  - Juřík, Vojtěch - Šmideková, Zuzana - Ugwitz, Pavel - Chmelík, Jiří - Šašinka, Čeněk
PY  - 2019
TI  - Eye-tracking in VR setting : implementation for cross-cultural research
KW  - Eye-tracking
KW  - virtual reality
KW  - ecological validity
KW  - experimental research
KW  - cross-cultural research
KW  - individual differences
UR  - https://ecem2019.com
L2  - https://ecem2019.com
N2  - Eye movement tracking represents royal pathway to understand human sensorimotor activity, especially with respect to specific environments. Human sensorimotor activity is an important factor by which we can infer cognitive processes, describe and predict human performance and also measure and compare individual differences among people. The most significant indicator of human sensorimotor activity is an analysis of one's areas of visual interest in his/her surroundings (Holmqvist, 2011). Regarding this, next to the real world settings, eye tracking finds huge potential in the context of virtual reality (VR). VR capabilities providing environmentally valid reality-approaching dynamic stimuli while maintaining high level of experimental control allow researchers to collect complex and accurate data about human behavioral and decision-making processes (Loomis et al., 1999). Virtual interfaces equipped with the functionality to track and record data about areas of human visual interest and virtual locomotion provide comprehensive evidence about users behaviors and may be applied in many research areas - e.g. navigation, perception, visual cognition (Stachoň et al., 2018) or cross-cultural research (Miellet et al., 2012). In the presented contribution we describe specific head-mounted-display-based experimental interface equipped with the ET technology, which we have designed for the research of information search activity and spatial navigation activity in immersive virtual environments. We discuss HW, SW and methodological implications, possibilities and limits of this ET implementation for VR and finally we propose its use for cross-cultural research of human perception and cognitive processes.
ER  -

JUŘÍK, Vojtěch, Zuzana ŠMIDEKOVÁ, Pavel UGWITZ, Jiří CHMELÍK a Čeněk ŠAŠINKA. Eye-tracking in VR setting : implementation for cross-cultural research. In \textit{20th European Conference on Eye Movements, 18.-22. 8. 2019, Alicante, Spain}. 2019.

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