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@inproceedings{1551281,
author = {Schmidt, Dennis and Zureck, Alexander and Gradetzki, Stefanie and Seel, Gennadij},
address = {Brno},
booktitle = {European Financial Systems 2019 Proceedings of the 16th International Scientific Conference},
editor = {Josef Nešleha},
keywords = {Quality-TV; Movie Business; Streaming; Behavioral Finance; Priming},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Brno},
isbn = {978-80-210-9338-6},
pages = {494-501},
publisher = {Masaryk University Faculty of Economics and Administration Department of Finance and Institute for Financial Market},
title = {Critical Investigation of the Effects of Series Extensions on the Stock Price of the Provider},
year = {2019}
}
TY - JOUR
ID - 1551281
AU - Schmidt, Dennis - Zureck, Alexander - Gradetzki, Stefanie - Seel, Gennadij
PY - 2019
TI - Critical Investigation of the Effects of Series Extensions on the Stock Price of the Provider
PB - Masaryk University Faculty of Economics and Administration Department of Finance and Institute for Financial Market
CY - Brno
SN - 9788021093386
KW - Quality-TV
KW - Movie Business
KW - Streaming
KW - Behavioral Finance
KW - Priming
N2 - The desire of audiences to consume content in a series format, independent of time and place has increased in recent years. Technological advancement has helped this trend progress. In this paper, series are considered as goods whose sales are linked to the degree of viewers’ attention. Thus, the good series operate on two interconnected levels, an economic and an emotional. The decision to invest in the production of another season of a series is intended to increase the number of subscriptions and the associated revenues. Capital market participants are influenced by various emotional biases when making investment decisions under uncertainty. In the context of an event study, it is examined whether announcements of season extensions have a significant influence on the share price of the respective provider. The results show that investors react with a changed investment behavior. Furthermore, findings from the film industry are transferred to series production.
ER -
SCHMIDT, Dennis, Alexander ZURECK, Stefanie GRADETZKI a Gennadij SEEL. Critical Investigation of the Effects of Series Extensions on the Stock Price of the Provider. Online. In Josef Nešleha. \textit{European Financial Systems 2019 Proceedings of the 16th International Scientific Conference}. Brno: Masaryk University Faculty of Economics and Administration Department of Finance and Institute for Financial Market, 2019, s.~494-501. ISBN~978-80-210-9338-6.
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