Cross-cultural variation in the expression of persuasive power
in the genre of technical manuals: The case of directives

J 2019

Cross-cultural variation in the expression of persuasive power in the genre of technical manuals: The case of directives

POVOLNÁ, Renata

Základní údaje

Originální název

Cross-cultural variation in the expression of persuasive power in the genre of technical manuals: The case of directives

Název česky

Mezikulturní variace ve vyjadřování persvazivní síly v žánru technických manuálů: Vyjadřování rozkazů

Autoři

POVOLNÁ, Renata (203 Česká republika, garant, domácí)

Vydání

Discourse and Interaction, Brno, Masarykova univerzita, 2019, 1802-9930

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

60203 Linguistics

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/00216224:14410/19:00107801

Organizační jednotka

Pedagogická fakulta

DOI

http://dx.doi.org/10.5817/DI2019-1-47

Klíčová slova česky

mezikulturní variace; technický diskurz; technické manuály; persvaze; persvazivní síla; persvazivní strategie; rozkazy; imperativy; modální slovesa; predikativní adjektiva

Klíčová slova anglicky

cross-cultural analysis; technical discourse; technical manuals; persuasion; persuasive power; persuasive strategies; directives; imperatives; modal verbs; predicative adjectives

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 19. 3. 2020 09:47, Dana Nesnídalová

Anotace

V originále

The paper provides a cross-cultural analysis of selected linguistic realizations of persuasion in technical manuals as typical representatives of technical discourse. It aims to identify differences and similarities between the ways persuasive power is expressed in this type of specialized discourse in English and Czech L1 texts. The data comprises manuals to various technical devices and amounts to slightly more than 200,000 words. This specialized corpus (15 manuals in English and 15 in Czech) is assumed to enable the comparison of the ways in which technical communicators express persuasion. The investigation, which is conducted from the perspectives of corpus analysis and discourse analysis, focuses on the ways in which the interactive and dynamic process of persuasion is explicitly manifested: 1. directly (i.e. using directives expressed by imperatives of full verbs, modals of obligation, necessity, prohibition, and predicative adjectives expressing the writer’s judgement of the necessity to perform an action) and 2. indirectly (i.e. using other language means than directives, such as other modals than those related to obligation, necessity or prohibition, conditional clauses, rhetorical questions). The findings are expected to be relevant and applicable in the education domain to raise technical writers’ awareness of directives as useful persuasive strategies suitable for the production of effective well-written technical manuals since their quality including the appropriate degree of persuasiveness can influence prospective consumers to make a purchase of a particular technical device.

Návaznosti

GA17-16195S, projekt VaV

Název: Persvaze v anglickém a českém specializovaném diskurzu

Investor: Grantová agentura ČR, Persvaze v anglickém a českém specializovaném diskurzu

Citovat

POVOLNÁ, Renata. Cross-cultural variation in the expression of persuasive power in the genre of technical manuals: The case of directives. Discourse and Interaction. Brno: Masarykova univerzita, 2019, roč. 12, č. 1, s. 47-74. ISSN 1802-9930. Dostupné z: https://dx.doi.org/10.5817/DI2019-1-47.

@article{1582123,
   author = {Povolná, Renata},
   article_location = {Brno},
   article_number = {1},
   doi = {http://dx.doi.org/10.5817/DI2019-1-47},
   keywords = {cross-cultural analysis; technical discourse; technical manuals; persuasion; persuasive power; persuasive strategies; directives; imperatives; modal verbs; predicative adjectives},
   language = {eng},
   issn = {1802-9930},
   journal = {Discourse and Interaction},
   title = {Cross-cultural variation in the expression of persuasive power in the genre of technical manuals: The case of directives},
   url = {https://journals.muni.cz/discourse-and-interaction/article/view/12330/10788},
   volume = {12},
   year = {2019}
}

TY  - JOUR
ID  - 1582123
AU  - Povolná, Renata
PY  - 2019
TI  - Cross-cultural variation in the expression of persuasive power in the genre of technical manuals: The case of directives
JF  - Discourse and Interaction
VL  - 12
IS  - 1
SP  - 47-74
EP  - 47-74
PB  - Masarykova univerzita
SN  - 18029930
KW  - cross-cultural analysis
KW  - technical discourse
KW  - technical manuals
KW  - persuasion
KW  - persuasive power
KW  - persuasive strategies
KW  - directives
KW  - imperatives
KW  - modal verbs
KW  - predicative adjectives
UR  - https://journals.muni.cz/discourse-and-interaction/article/view/12330/10788
L2  - https://journals.muni.cz/discourse-and-interaction/article/view/12330/10788
N2  - The paper provides a cross-cultural analysis of selected linguistic realizations of persuasion in technical manuals as typical representatives of technical discourse. It aims to identify differences and similarities between the ways persuasive power is expressed in this type of specialized discourse in English and Czech L1 texts. The data comprises manuals to various technical devices and amounts to slightly more than 200,000 words. This specialized corpus (15 manuals in English and 15 in Czech) is assumed to enable the comparison of the ways in which technical communicators express persuasion. The investigation, which is conducted from the perspectives of corpus analysis and discourse analysis, focuses on the ways in which the interactive and dynamic process of persuasion is explicitly manifested: 1. directly (i.e. using directives expressed by imperatives of full verbs, modals of obligation, necessity, prohibition, and predicative adjectives expressing the writer’s judgement of the necessity to perform an action) and 2. indirectly (i.e. using other language means than directives, such as other modals than those related to obligation, necessity or prohibition, conditional clauses, rhetorical questions). The findings are expected to be relevant and applicable in the education domain to raise technical writers’ awareness of directives as useful persuasive strategies suitable for the production of effective well-written technical manuals since their quality including the appropriate degree of persuasiveness can influence prospective consumers to make a purchase of a particular technical device.
ER  -

POVOLNÁ, Renata. Cross-cultural variation in the expression of persuasive power in the genre of technical manuals: The case of directives. \textit{Discourse and Interaction}. Brno: Masarykova univerzita, 2019, roč.~12, č.~1, s.~47-74. ISSN~1802-9930. Dostupné z: https://dx.doi.org/10.5817/DI2019-1-47.

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