| SCHMIDT, Dennis, Alexander ZURECK, Stefanie GRADETZKI a Gennadij SEEL. Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers. Financial Assets and Investing. Brno, Czech Republic: Masaryk University, 2019, roč. 10, č. 1, s. 25-39. ISSN 1804-5081. Dostupné z: https://dx.doi.org/10.5817/FAI2019-1-2. |
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@article{1593856,
author = {Schmidt, Dennis and Zureck, Alexander and Gradetzki, Stefanie and Seel, Gennadij},
article_location = {Brno, Czech Republic},
article_number = {1},
doi = {http://dx.doi.org/10.5817/FAI2019-1-2},
keywords = {quality-TV; movie business; streaming; behavioral finance; priming},
language = {eng},
issn = {1804-5081},
journal = {Financial Assets and Investing},
title = {Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers},
url = {http://dx.doi.org/10.5817/FAI2019-1-2},
volume = {10},
year = {2019}
}
TY - JOUR
ID - 1593856
AU - Schmidt, Dennis - Zureck, Alexander - Gradetzki, Stefanie - Seel, Gennadij
PY - 2019
TI - Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers
JF - Financial Assets and Investing
VL - 10
IS - 1
SP - 25-39
EP - 25-39
PB - Masaryk University
SN - 18045081
KW - quality-TV
KW - movie business
KW - streaming
KW - behavioral finance
KW - priming
UR - http://dx.doi.org/10.5817/FAI2019-1-2
L2 - http://dx.doi.org/10.5817/FAI2019-1-2
N2 - In this study, series are understood as a commodity, which has a great similarity to movies. The film industry has been described and analyzed in numerous studies so far. It offers a multitude of interesting problems for economic consideration and high availability of data. Films and series have some similarities. Both are produced and partially marketed by the same companies. The study results show that extending a series leads to a change in investors' investment behavior in relation to the stock of the provider. The uniqueness of the series and films together leads us to believe that investors are more likely to respond to uncertain large-scale projects by reducing their shares. This assumption was further supported by the generally limited ability of the market to properly estimate projects from the film industry in advance.
ER -
SCHMIDT, Dennis, Alexander ZURECK, Stefanie GRADETZKI a Gennadij SEEL. Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers. \textit{Financial Assets and Investing}. Brno, Czech Republic: Masaryk University, 2019, roč.~10, č.~1, s.~25-39. ISSN~1804-5081. Dostupné z: https://dx.doi.org/10.5817/FAI2019-1-2.
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