Analyzing the Emotional Bondage of Serial Fans and Business
Decisions on Series Extension in the Context of Impact on the
Stock Price of the Providers

J 2019

Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers

SCHMIDT, Dennis, Alexander ZURECK, Stefanie GRADETZKI a Gennadij SEEL

Základní údaje

Originální název

Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers

Autoři

SCHMIDT, Dennis (276 Německo, domácí), Alexander ZURECK (276 Německo), Stefanie GRADETZKI (276 Německo) a Gennadij SEEL (276 Německo, domácí)

Vydání

Financial Assets and Investing, Brno, Czech Republic, Masaryk University, 2019, 1804-5081

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50206 Finance

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/00216224:14560/19:00111776

Organizační jednotka

Ekonomicko-správní fakulta

DOI

http://dx.doi.org/10.5817/FAI2019-1-2

Klíčová slova anglicky

quality-TV; movie business; streaming; behavioral finance; priming

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 22. 1. 2024 11:09, Mgr. Pavlína Kurková

Anotace

V originále

In this study, series are understood as a commodity, which has a great similarity to movies. The film industry has been described and analyzed in numerous studies so far. It offers a multitude of interesting problems for economic consideration and high availability of data. Films and series have some similarities. Both are produced and partially marketed by the same companies. The study results show that extending a series leads to a change in investors' investment behavior in relation to the stock of the provider. The uniqueness of the series and films together leads us to believe that investors are more likely to respond to uncertain large-scale projects by reducing their shares. This assumption was further supported by the generally limited ability of the market to properly estimate projects from the film industry in advance.

Citovat

SCHMIDT, Dennis, Alexander ZURECK, Stefanie GRADETZKI a Gennadij SEEL. Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers. Financial Assets and Investing. Brno, Czech Republic: Masaryk University, 2019, roč. 10, č. 1, s. 25-39. ISSN 1804-5081. Dostupné z: https://dx.doi.org/10.5817/FAI2019-1-2.

@article{1593856,
   author = {Schmidt, Dennis and Zureck, Alexander and Gradetzki, Stefanie and Seel, Gennadij},
   article_location = {Brno, Czech Republic},
   article_number = {1},
   doi = {http://dx.doi.org/10.5817/FAI2019-1-2},
   keywords = {quality-TV; movie business; streaming; behavioral finance; priming},
   language = {eng},
   issn = {1804-5081},
   journal = {Financial Assets and Investing},
   title = {Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers},
   url = {http://dx.doi.org/10.5817/FAI2019-1-2},
   volume = {10},
   year = {2019}
}

TY  - JOUR
ID  - 1593856
AU  - Schmidt, Dennis - Zureck, Alexander - Gradetzki, Stefanie - Seel, Gennadij
PY  - 2019
TI  - Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers
JF  - Financial Assets and Investing
VL  - 10
IS  - 1
SP  - 25-39
EP  - 25-39
PB  - Masaryk University
SN  - 18045081
KW  - quality-TV
KW  - movie business
KW  - streaming
KW  - behavioral finance
KW  - priming
UR  - http://dx.doi.org/10.5817/FAI2019-1-2
L2  - http://dx.doi.org/10.5817/FAI2019-1-2
N2  - In this study, series are understood as a commodity, which has a great similarity to movies. The film industry has been described and analyzed in numerous studies so far. It offers a multitude of interesting problems for economic consideration and high availability of data. Films and series have some similarities. Both are produced and partially marketed by the same companies. The study results show that extending a series leads to a change in investors' investment behavior in relation to the stock of the provider. The uniqueness of the series and films together leads us to believe that investors are more likely to respond to uncertain large-scale projects by reducing their shares. This assumption was further supported by the generally limited ability of the market to properly estimate projects from the film industry in advance.
ER  -

SCHMIDT, Dennis, Alexander ZURECK, Stefanie GRADETZKI a Gennadij SEEL. Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers. \textit{Financial Assets and Investing}. Brno, Czech Republic: Masaryk University, 2019, roč.~10, č.~1, s.~25-39. ISSN~1804-5081. Dostupné z: https://dx.doi.org/10.5817/FAI2019-1-2.

Podrobný výpis o publikaci