Analyzing the Emotional Bondage of Serial Fans and Business
Decisions on Series Extension in the Context of Impact on the
Stock Price of the Providers

J 2019

Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers

SCHMIDT, Dennis; Alexander ZURECK; Stefanie GRADETZKI and Gennadij SEEL

Basic information

Original name

Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers

Authors

SCHMIDT, Dennis (276 Germany, belonging to the institution); Alexander ZURECK (276 Germany); Stefanie GRADETZKI (276 Germany) and Gennadij SEEL (276 Germany, belonging to the institution)

Edition

Financial Assets and Investing, Brno, Czech Republic, Masaryk University, 2019, 1804-5081

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50206 Finance

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

References:

URL

RIV identification code

RIV/00216224:14560/19:00111776

Organization unit

Faculty of Economics and Administration

DOI

https://doi.org/10.5817/FAI2019-1-2

Keywords in English

quality-TV; movie business; streaming; behavioral finance; priming

Abstract

In the original language

In this study, series are understood as a commodity, which has a great similarity to movies. The film industry has been described and analyzed in numerous studies so far. It offers a multitude of interesting problems for economic consideration and high availability of data. Films and series have some similarities. Both are produced and partially marketed by the same companies. The study results show that extending a series leads to a change in investors' investment behavior in relation to the stock of the provider. The uniqueness of the series and films together leads us to believe that investors are more likely to respond to uncertain large-scale projects by reducing their shares. This assumption was further supported by the generally limited ability of the market to properly estimate projects from the film industry in advance.

Cite

SCHMIDT, Dennis; Alexander ZURECK; Stefanie GRADETZKI and Gennadij SEEL. Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers. Financial Assets and Investing. Brno, Czech Republic: Masaryk University, 2019, vol. 10, No 1, p. 25-39. ISSN 1804-5081. Available from: https://doi.org/10.5817/FAI2019-1-2.

@article{1593856,
   author = {Schmidt, Dennis and Zureck, Alexander and Gradetzki, Stefanie and Seel, Gennadij},
   article_location = {Brno, Czech Republic},
   article_number = {1},
   doi = {https://doi.org/10.5817/FAI2019-1-2},
   keywords = {quality-TV; movie business; streaming; behavioral finance; priming},
   language = {eng},
   issn = {1804-5081},
   journal = {Financial Assets and Investing},
   title = {Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers},
   url = {http://dx.doi.org/10.5817/FAI2019-1-2},
   volume = {10},
   year = {2019}
}

TY  - JOUR
ID  - 1593856
AU  - Schmidt, Dennis - Zureck, Alexander - Gradetzki, Stefanie - Seel, Gennadij
PY  - 2019
TI  - Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers
JF  - Financial Assets and Investing
VL  - 10
IS  - 1
SP  - 25-39
EP  - 25-39
PB  - Masaryk University
SN  - 18045081
KW  - quality-TV
KW  - movie business
KW  - streaming
KW  - behavioral finance
KW  - priming
UR  - http://dx.doi.org/10.5817/FAI2019-1-2
L2  - http://dx.doi.org/10.5817/FAI2019-1-2
N2  - In this study, series are understood as a commodity, which has a great similarity to movies. The film industry has been described and analyzed in numerous studies so far. It offers a multitude of interesting problems for economic consideration and high availability of data. Films and series have some similarities. Both are produced and partially marketed by the same companies. The study results show that extending a series leads to a change in investors' investment behavior in relation to the stock of the provider. The uniqueness of the series and films together leads us to believe that investors are more likely to respond to uncertain large-scale projects by reducing their shares. This assumption was further supported by the generally limited ability of the market to properly estimate projects from the film industry in advance.
ER  -

SCHMIDT, Dennis; Alexander ZURECK; Stefanie GRADETZKI and Gennadij SEEL. Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers. \textit{Financial Assets and Investing}. Brno, Czech Republic: Masaryk University, 2019, vol.~10, No~1, p.~25-39. ISSN~1804-5081. Available from: https://doi.org/10.5817/FAI2019-1-2.

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