Get Ready For Life! Developing Students‘ Communication in
English Through Solving Case Studies in Law and Marketing. 
Application of Theory on Real Cases from Marketing, Corporate
Law and Unfair Competition in English.

a 2019

Get Ready For Life! Developing Students‘ Communication in English Through Solving Case Studies in Law and Marketing. Application of Theory on Real Cases from Marketing, Corporate Law and Unfair Competition in English.

KALLUS, Hana, Jarmila POKORNÁ, Eva VEČERKOVÁ a Eva TOMÁŠKOVÁ

Základní údaje

Originální název

Get Ready For Life! Developing Students‘ Communication in English Through Solving Case Studies in Law and Marketing. Application of Theory on Real Cases from Marketing, Corporate Law and Unfair Competition in English.

Název česky

Připravte se na reálný život. Rozvoj anglických komunikačních dovedností prostřednictvím případových studií z marketingu, korporátního práva a nekalé soutěže.

Autoři

KALLUS, Hana (203 Česká republika, garant, domácí), Jarmila POKORNÁ (203 Česká republika, domácí), Eva VEČERKOVÁ (203 Česká republika, domácí) a Eva TOMÁŠKOVÁ (203 Česká republika, domácí)

Vydání

Language and Law Conference, 2019

Další údaje

Jazyk

angličtina

Typ výsledku

Konferenční abstrakt

Obor

60200 6.2 Languages and Literature

Stát vydavatele

Polsko

Utajení

není předmětem státního či obchodního tajemství

Kód RIV

RIV/00216224:14640/19:00111995

Organizační jednotka

Centrum jazykového vzdělávání

Klíčová slova česky

rozvoj komunikačních dovedností v angličtině; případové studie; nekalá soutěž; korporátní právo; marketing

Klíčová slova anglicky

developing English communication; case studies; unfair competition; corporate law; marketing.

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 22. 4. 2020 22:46, PaedDr. Marta Holasová, Ph.D.

Anotace

V originále

The talk describes a new multidisciplinary course created by teachers of marketing, corporate law, unfair competition and academic English, which was jointly taught at the Faculty of Law, Masaryk University, Czech Republic for the first time in 2018. The main aim of the course was to develop students’ legal and communicative competences, soft skills in English and creative thinking through solving case studies from Czech law. The conference presenters will explain the structure of the course, its topics and requirements. They will also provide samples of activities used in the classroom. This effort is in harmony with current trends of developing English for Academic Purposes (EAP) across disciplines, e.g. Dudley-Evans & St .John (1998), Jordan (1984, 1993 &1996), Swales &Feak (2001). The multidisciplinary course thus enhances theoretical knowledge and its practical application on specific cases. Based on the needs analysis among the first time employers and law graduates (Project Impact 2015) we became aware that students during their studies need more practice in soft skills and communication and also ask for more opportunities to apply theory on specific real life cases in their majoring subjects, law, economics and marketing. As our graduates deal more and more with English speaking clients in Czech legal environment, therefore the course was developed and taught in English, which led to challenges for both the students and the teachers, not only in terms of methodology. Specific terminology proved to be an issue in a number of cases due to inexistence of English equivalents for Czech legal concepts or due to English terms meaning different things in various contexts. These findings may in future stimulate legislators as well as linguists and interpreters in their work with EU Directives. Since our experience so far has proven that there are quite big discrepancies between students’ high command of English and their rather inadequate reactions, behaviour and strategies in carrying out specific tasks, we decided to cater for the these needs. To illustrate some of the classroom activities, students analysed web pages of attorney-at-law companies, suggested improvements in a formal English letter, prepared invitations to general meetings, analysed real life in the area of unfair competition and corporate law and suggested possible solutions. Although the world of English instructors and the world of lawyers as well as economists seem to be different, during the preparation of the course all team members learned a lot from one another. They developed individual tasks together, expanded their repertoire in methodology and IT skills. They also built insights into new disciplines. All of that have been possible thanks to building mutual trust, constant support and motivation. The authors believe that the contents of the course as well as its methodology reflects current trends in education across disciplines and the experience gained can inspire others.

Citovat

KALLUS, Hana, Jarmila POKORNÁ, Eva VEČERKOVÁ a Eva TOMÁŠKOVÁ. Get Ready For Life! Developing Students‘ Communication in English Through Solving Case Studies in Law and Marketing. Application of Theory on Real Cases from Marketing, Corporate Law and Unfair Competition in English. In Language and Law Conference. 2019.

@proceedings{1598336,
   author = {Kallus, Hana and Pokorná, Jarmila and Večerková, Eva and Tomášková, Eva},
   booktitle = {Language and Law Conference},
   keywords = {developing English communication; case studies; unfair competition; corporate law; marketing.},
   language = {eng},
   title = {Get Ready For Life! Developing Students‘ Communication in English Through Solving Case Studies in Law and Marketing. Application of Theory on Real Cases from Marketing, Corporate Law and Unfair Competition in English.},
   year = {2019}
}

TY  - CONF
ID  - 1598336
AU  - Kallus, Hana - Pokorná, Jarmila - Večerková, Eva - Tomášková, Eva
PY  - 2019
TI  - Get Ready For Life! Developing Students‘ Communication in English Through Solving Case Studies in Law and Marketing. Application of Theory on Real Cases from Marketing, Corporate Law and Unfair Competition in English.
KW  - developing English communication
KW  - case studies
KW  - unfair competition
KW  - corporate law
KW  - marketing.
N2  - The talk describes a new multidisciplinary course created by teachers of marketing, corporate law, unfair competition and academic English, which was jointly taught at the Faculty of Law, Masaryk University, Czech Republic for the first time in 2018. The main aim of the course was to develop students’ legal and communicative competences, soft skills in English and creative thinking through solving case studies from Czech law. The conference presenters will explain the structure of the course, its topics and requirements. They will also provide samples of activities used in the classroom. This effort is in harmony with current trends of developing English for Academic Purposes (EAP) across disciplines, e.g. Dudley-Evans & St .John (1998), Jordan (1984, 1993 &1996), Swales &Feak (2001). The multidisciplinary course thus enhances theoretical knowledge and its practical application on specific cases. Based on the needs analysis among the first time employers and law graduates (Project Impact 2015) we became aware that students during their studies need more practice in soft skills and communication and also ask for more opportunities to apply theory on specific real life cases in their majoring subjects, law, economics and marketing. As our graduates deal more and more with English speaking clients in Czech legal environment, therefore the course was developed and taught in English, which led to challenges for both the students and the teachers, not only in terms of methodology. Specific terminology proved to be an issue in a number of cases due to inexistence of English equivalents for Czech legal concepts or due to English terms meaning different things in various contexts. These findings may in future stimulate legislators as well as linguists and interpreters in their work with EU Directives. Since our experience so far has proven that there are quite big discrepancies between students’ high command of English and their rather inadequate reactions, behaviour and strategies in carrying out specific tasks, we decided to cater for the these needs. To illustrate some of the classroom activities, students analysed web pages of attorney-at-law companies, suggested improvements in a formal English letter, prepared invitations to general meetings, analysed real life in the area of unfair competition and corporate law and suggested possible solutions. Although the world of English instructors and the world of lawyers as well as economists seem to be different, during the preparation of the course all team members learned a lot from one another. They developed individual tasks together, expanded their repertoire in methodology and IT skills. They also built insights into new disciplines. All of that have been possible thanks to building mutual trust, constant support and motivation. The authors believe that the contents of the course as well as its methodology reflects current trends in education across disciplines and the experience gained can inspire others.
ER  -

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