Modelling Frequency of Visits to the Shopping Centres as a Part
of Consumer´s Preferences: Case Study from the Czech Republic

J 2020

Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic

KUNC, Josef; Vlastimil REICHEL a Markéta NOVOTNÁ

Základní údaje

Originální název

Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic

Autoři

KUNC, Josef ; Vlastimil REICHEL a Markéta NOVOTNÁ

Vydání

International Journal of Retail & Distribution Management, Emerald Group Publishing Ltd. 2020, 0959-0552

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Impakt faktor

Impact factor: 3.771

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/20:00115339

Organizační jednotka

Ekonomicko-správní fakulta

Klíčová slova anglicky

Shopping centres; Management; Consumers’ behaviour; Frequency patterns; Regression analysis; Central Europe; Czech Republic

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 24. 1. 2024 13:17, Mgr. Pavlína Kurková

Anotace

V originále

Effective management of shopping centres requires a good understanding of the consumers’ behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres’ visits, providing implications for shopping centre managers from the perspective of a Czech consumer. The study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionnaire survey on consumer shopping behaviour was conducted on a sample of more than 1,000 customers. The linear probability model and the logit model were applied to estimate impacts of included sociodemographic variables on the outcome. The findings on the frequency of visits give an overview of the sociodemographic and spatial determinants increasing the visit regularity. From the managerial point of view, the importance of customers’ activities and purposes is highlighted. The implications can be provided to managers challenging to demand management and considering the investment projects. We come up with certain suggestions in terms of market segmentation, based on sociodemographic characteristics and shopping behaviour. The paper provides insights into the preferences of the Czech consumers and extends the previous analysis of shopping behaviour by developing the statistical properties and demonstrating the variables and their influence on the frequency of visit.

Návaznosti

MUNI/A/0880/2019, interní kód MU

Název: Regulácie na trhu práce a trhu nehnuteľností a dynamika šedej ekonomiky v priebehu hospodárskeho cyklu

Investor: Masarykova univerzita, Regulácie na trhu práce a trhu nehnuteľností a dynamika šedej ekonomiky v priebehu hospodárskeho cyklu, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

MUNI/A/1044/2018, interní kód MU

Název: Role veřejného a soukromého sektoru v rozvoji území

Investor: Masarykova univerzita, Role veřejného a soukromého sektoru v rozvoji území, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Přiložené soubory

10-1108_IJRDM-04-2019-0130.pdf

Požádat o autorskou verzi souboru

Citovat

KUNC, Josef; Vlastimil REICHEL a Markéta NOVOTNÁ. Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic. International Journal of Retail & Distribution Management. Emerald Group Publishing Ltd., 2020, roč. 48, č. 9, s. 985-1002. ISSN 0959-0552. Dostupné z: https://doi.org/10.1108/IJRDM-04-2019-0130.

@article{1624476,
   author = {Kunc, Josef and Reichel, Vlastimil and Novotná, Markéta},
   article_number = {9},
   doi = {https://doi.org/10.1108/IJRDM-04-2019-0130},
   keywords = {Shopping centres; Management; Consumers’ behaviour; Frequency patterns; Regression analysis; Central Europe; Czech Republic},
   language = {eng},
   issn = {0959-0552},
   journal = {International Journal of Retail & Distribution Management},
   title = {Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic},
   url = {https://www.emerald.com/insight/content/doi/10.1108/IJRDM-04-2019-0130/full/html?casa_token=Q-EEdiVMiX8AAAAA:oaaUdk8NfiO1QoixGXxMj36mPhiJCyh6JvdAc-TwGrfw6xH_j5zTIIGaB6HRfjTFAsa7hpu6Qc5-9FKkafsJjSKmHxd9fjjRxbyJOrN4SjZuCqRnGc2Z},
   volume = {48},
   year = {2020}
}

TY  - JOUR
ID  - 1624476
AU  - Kunc, Josef - Reichel, Vlastimil - Novotná, Markéta
PY  - 2020
TI  - Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic
JF  - International Journal of Retail & Distribution Management
VL  - 48
IS  - 9
SP  - 985-1002
EP  - 985-1002
PB  - Emerald Group Publishing Ltd.
SN  - 09590552
KW  - Shopping centres
KW  - Management
KW  - Consumers’ behaviour
KW  - Frequency patterns
KW  - Regression analysis
KW  - Central Europe
KW  - Czech Republic
UR  - https://www.emerald.com/insight/content/doi/10.1108/IJRDM-04-2019-0130/full/html?casa_token=Q-EEdiVMiX8AAAAA:oaaUdk8NfiO1QoixGXxMj36mPhiJCyh6JvdAc-TwGrfw6xH_j5zTIIGaB6HRfjTFAsa7hpu6Qc5-9FKkafsJjSKmHxd9fjjRxbyJOrN4SjZuCqRnGc2Z
L2  - https://www.emerald.com/insight/content/doi/10.1108/IJRDM-04-2019-0130/full/html?casa_token=Q-EEdiVMiX8AAAAA:oaaUdk8NfiO1QoixGXxMj36mPhiJCyh6JvdAc-TwGrfw6xH_j5zTIIGaB6HRfjTFAsa7hpu6Qc5-9FKkafsJjSKmHxd9fjjRxbyJOrN4SjZuCqRnGc2Z
N2  - Effective management of shopping centres requires a good understanding of the consumers’ behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres’ visits, providing implications for shopping centre managers from the perspective of a Czech consumer. The study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionnaire survey on consumer shopping behaviour was conducted on a sample of more than 1,000 customers. The linear probability model and the logit model were applied to estimate impacts of included sociodemographic variables on the outcome. The findings on the frequency of visits give an overview of the sociodemographic and spatial determinants increasing the visit regularity. From the managerial point of view, the importance of customers’ activities and purposes is highlighted. The implications can be provided to managers challenging to demand management and considering the investment projects. We come up with certain suggestions in terms of market segmentation, based on sociodemographic characteristics and shopping behaviour. The paper provides insights into the preferences of the Czech consumers and extends the previous analysis of shopping behaviour by developing the statistical properties and demonstrating the variables and their influence on the frequency of visit.
ER  -

KUNC, Josef; Vlastimil REICHEL a Markéta NOVOTNÁ. Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic. \textit{International Journal of Retail \&{} Distribution Management}. Emerald Group Publishing Ltd., 2020, roč.~48, č.~9, s.~985-1002. ISSN~0959-0552. Dostupné z: https://doi.org/10.1108/IJRDM-04-2019-0130.

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