When Facebook Is (Not) Enough : Hybridity in the Media and
Political Strategies of Leftist Youth Organisations

C 2020

When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations

MACKOVÁ, Alena; Sam MEJIAS a Jakub MACEK

Základní údaje

Originální název

When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations

Autoři

MACKOVÁ, Alena ; Sam MEJIAS a Jakub MACEK

Vydání

Cham, Youth Active Citizenship in Europe : Ethnographies of Participation, od s. 159-187, 29 s. 2020

Nakladatel

Palgrave Macmillan

Další údaje

Jazyk

angličtina

Typ výsledku

Kapitola resp. kapitoly v odborné knize

Obor

50802 Media and socio-cultural communication

Stát vydavatele

Švýcarsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

URL

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14230/20:00115575

Organizační jednotka

Fakulta sociálních studií

ISBN

978-3-030-35793-1

DOI

https://doi.org/10.1007/978-3-030-35794-8_6

EID Scopus

2-s2.0-85088884419

Klíčová slova anglicky

youth; participation; hybrid meda; new media; citizenship; communication; activism

Štítky

rivok, topvydavatel

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 12. 3. 2021 16:45, Mgr. Blanka Farkašová

Anotace

V originále

The key term of our chapter is ‘hybridity,’ referring to the blurring lines between media and political spheres, and between different media and their logics. We draw on two ethnographic studies of two youth-led leftist organisations aiming to impact institutional politics: the Czech Idealists and British Labour Party campaign group Momentum. This chapter focuses on intertwined media and political strategies employed by both organisations in changing political and media environments. We specifically ask: what is the role of media in both the communication practices and political agency of these organizations? Within these two case studies of organisations aiming to influence social-democratic politics, we illustrate the professionalization of the communication repertoires employed by their members, investigating each organisation’s diverse and innovative strategies for using media to influence politics. Importantly, the organisations’ strategies reflexively combine use of new and old media and their logics to reach their political goals through addressing and encouraging the participation of their target audiences. This chapter draws on observational fieldnotes, qualitative interviews with organisational members, analysis of media coverage, observations of media platform usage and other supplementary evidence collected in 2017.

Návaznosti

649538, interní kód MU

Název: CATCH-EyoU - Constructing Active Citizenship with European Youth: Policies, practices, challenges and solutions (Akronym: CATCH-EyoU)

Investor: Evropská unie, CATCH-EyoU - Constructing Active Citizenship with European Youth: Policies, practices, challenges and solutions, Europe in a changing world - inclusive, innovative and reflective Societies (Societal Challenges)

Přiložené soubory

When_Facebook_Is_Not_Enough.pdf

Požádat o autorskou verzi souboru

Citovat

MACKOVÁ, Alena; Sam MEJIAS a Jakub MACEK. When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations. In Shakuntala Banaji , Sam Mejias (eds.). Youth Active Citizenship in Europe : Ethnographies of Participation. Cham: Palgrave Macmillan, 2020, s. 159-187. ISBN 978-3-030-35793-1. Dostupné z: https://doi.org/10.1007/978-3-030-35794-8_6.

@inbook{1650240,
   author = {Macková, Alena and Mejias, Sam and Macek, Jakub},
   address = {Cham},
   booktitle = {Youth Active Citizenship in Europe : Ethnographies of Participation},
   doi = {https://doi.org/10.1007/978-3-030-35794-8_6},
   editor = {Shakuntala Banaji , Sam Mejias (eds.)},
   keywords = {youth; participation; hybrid meda; new media; citizenship; communication; activism},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Cham},
   isbn = {978-3-030-35793-1},
   pages = {159-187},
   publisher = {Palgrave Macmillan},
   title = {When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations},
   url = {https://www.palgrave.com/gp/book/9783030357931},
   year = {2020}
}

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AU  - Macková, Alena - Mejias, Sam - Macek, Jakub
PY  - 2020
TI  - When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations
VL  - Neuveden
PB  - Palgrave Macmillan
CY  - Cham
SN  - 9783030357931
KW  - youth
KW  - participation
KW  - hybrid meda
KW  - new media
KW  - citizenship
KW  - communication
KW  - activism
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N2  - The key term of our chapter is ‘hybridity,’ referring to the blurring lines between media and political spheres, and between different media and their logics. We draw on two ethnographic studies of two youth-led leftist organisations aiming to impact institutional politics: the Czech Idealists and British Labour Party campaign group Momentum. This chapter focuses on intertwined media and political strategies employed by both organisations in changing political and media environments. We specifically ask: what is the role of media in both the communication practices and political agency of these organizations? Within these two case studies of organisations aiming to influence social-democratic politics, we illustrate the professionalization of the communication repertoires employed by their members, investigating each organisation’s diverse and innovative strategies for using media to influence politics. Importantly, the organisations’ strategies reflexively combine use of new and old media and their logics to reach their political goals through addressing and encouraging the participation of their target audiences. This chapter draws on observational fieldnotes, qualitative interviews with organisational members, analysis of media coverage, observations of media platform usage and other supplementary evidence collected in 2017.
ER  -

MACKOVÁ, Alena; Sam MEJIAS a Jakub MACEK. When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations. In Shakuntala Banaji , Sam Mejias (eds.). \textit{Youth Active Citizenship in Europe : Ethnographies of Participation}. Cham: Palgrave Macmillan, 2020, s.~159-187. ISBN~978-3-030-35793-1. Dostupné z: https://doi.org/10.1007/978-3-030-35794-8\_{}6.

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