SZCZEPANIK, Petr, Pavel ZAHRÁDKA, Jakub MACEK and Paul STEPAN. Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective. Cham: Springer Open, 2020. 302 pp. Springer Series in Media Industries. ISBN 978-3-030-44850-9. doi:10.1007/978-3-030-44850.
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Basic information
Original name Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective
Authors SZCZEPANIK, Petr, Pavel ZAHRÁDKA, Jakub MACEK and Paul STEPAN.
Edition Cham, 302 pp. Springer Series in Media Industries, 2020.
Publisher Springer Open
Other information
Original language English
Type of outcome book on a specialized topic
Field of Study 50802 Media and socio-cultural communication
Country of publisher Switzerland
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW Book - Open Access
Organization unit Faculty of Social Studies
ISBN 978-3-030-44850-9
Doi http://dx.doi.org/10.1007/978-3-030-44850
Tags International impact, Reviewed
Changed by Changed by: doc. Mgr. Jakub Macek, Ph.D., učo 14931. Changed: 20/5/2020 14:40.
Abstract
This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
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