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@inproceedings{1713516,
author = {Jirásek, Michal and Macháčová, Irma},
address = {Brno},
booktitle = {Scientific Conference of Business Economics Management and Marketing},
editor = {Petr Mikuš, Martin Cenek},
keywords = {decision-making; social influence; behavioral factors; expert advice},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Brno},
isbn = {978-80-210-9565-6},
pages = {66-75},
publisher = {Masaryk University},
title = {Just knowing you do it: The unacknowledged role of social influence on decision-making},
year = {2019}
}
TY - JOUR
ID - 1713516
AU - Jirásek, Michal - Macháčová, Irma
PY - 2019
TI - Just knowing you do it: The unacknowledged role of social influence on decision-making
PB - Masaryk University
CY - Brno
SN - 9788021095656
KW - decision-making
KW - social influence
KW - behavioral factors
KW - expert advice
N2 - Social proof, isomorphism, imitation, or vicarious learning – these are just some examples of terms used to describe the powerful role of social influence on decision-making. However, while powerful, it is often unacknowledged. Be the reasons conscious (“I don’t want to tell you”) or unconscious (“I am not influenced by others”), social influence needs to have a prominent role in the research on organizational decision-making. In this study, we summarize some of the theoretical perspectives on the role of social influence in decision-making. Then, we provide a case study illustrating its effects and its unacknowledgement by decision-makers. Combining these two parts, we aim to highlight the need to carefully assess possible social influence in further studies of decision-making, regardless of narratives we obtain from individual decision-makers.
ER -
JIRÁSEK, Michal a Irma MACHÁČOVÁ. Just knowing you do it: The unacknowledged role of social influence on decision-making. Online. In Petr Mikuš, Martin Cenek. \textit{Scientific Conference of Business Economics Management and Marketing}. Brno: Masaryk University, 2019, s.~66-75. ISBN~978-80-210-9565-6.
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