COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION
METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS

D 2020

COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS

ŠAŠINKA, Čeněk, Zdeněk STACHOŇ, Alžběta ŠAŠINKOVÁ, Pavel UGWITZ, Daniela HALÁMKOVÁ et. al.

Základní údaje

Originální název

COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS

Autoři

ŠAŠINKA, Čeněk (203 Česká republika, garant, domácí), Zdeněk STACHOŇ (203 Česká republika, domácí), Alžběta ŠAŠINKOVÁ (203 Česká republika, domácí), Pavel UGWITZ (203 Česká republika, domácí), Daniela HALÁMKOVÁ (703 Slovensko, domácí), Jiří ČENĚK (203 Česká republika, domácí), Vojtěch JUŘÍK (203 Česká republika, domácí) a Stanislav POPELKA (203 Česká republika)

Vydání

Nessebar, Bulgaria, 8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1, od s. 42-48, 7 s. 2020

Nakladatel

Bulgarian Cartographic Association

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50103 Cognitive sciences

Stát vydavatele

Bulharsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

URL

Kód RIV

RIV/00216224:14210/20:00114610

Organizační jednotka

Filozofická fakulta

ISSN

UT WoS

000853257000004

Klíčová slova anglicky

visual perception; eye tracking; cross-cultural differences; experiment; maps; bivariate

Štítky

rivok

Změněno: 12. 7. 2023 10:38, Mgr. Blanka Farkašová

Anotace

V originále

The aim of the study is to identify the differences between the cognitive processes underlying different map-reading tasks. An eye-tracking study was designed based on our previous research. We hypothesized that significant differences may occur when utilizing two different methods of presenting two phenomena in one map (i.e. bivariate scales). Specifically, the extrinsic and intrinsic methods will be compared using two different types of tasks: The participants will be presented with maps that provide information on soil moisture and soil depth, and will be asked to identify the areas that meet the required conditions (e.g. area with the highest soil moisture and low soil depth). The research sample will consist of university students of humanities and social sciences, for it is our intention to focus on the people with no significant cartographic experience. In order to explore the collected eye-tracking data, an explorative analysis will be used. The main objective of the analysis will be to find out whether either of the bivariate scales requires more saccades to accomplish the task, requires more direct transitions between the legend and the map, and whether the different visualization types induce different cognitive processing methods. Our results will shed some light on the topic of computational (non)equivalence of the extrinsic and intrinsic visualization methods. The presented study will provide a basis for the upcoming cross-cultural research. The paper presents the suggested experimental design of the research and the means of analysis.

Návaznosti

GC19-09265J, projekt VaV

Název: Vliv sociokulturních faktorů a písma na percepci a kognici komplexních zrakových podnětů (Akronym: ISOVIS)

Investor: Grantová agentura ČR, The influence of socio-cultural factors and writing system on perception and cognition of complex visual stimuli

Citovat

ŠAŠINKA, Čeněk, Zdeněk STACHOŇ, Alžběta ŠAŠINKOVÁ, Pavel UGWITZ, Daniela HALÁMKOVÁ, Jiří ČENĚK, Vojtěch JUŘÍK a Stanislav POPELKA. COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS. Online. In Bandrova, Temenoujka; Konečný, Milan; Marinova, Silvia. 8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1. Nessebar, Bulgaria: Bulgarian Cartographic Association, 2020, s. 42-48. ISSN 1314-0604.

@inproceedings{1716698,
   author = {Šašinka, Čeněk and Stachoň, Zdeněk and Šašinková, Alžběta and Ugwitz, Pavel and Halámková, Daniela and Čeněk, Jiří and Juřík, Vojtěch and Popelka, Stanislav},
   address = {Nessebar, Bulgaria},
   booktitle = {8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1},
   editor = {Bandrova, Temenoujka; Konečný, Milan; Marinova, Silvia},
   keywords = {visual perception; eye tracking; cross-cultural differences; experiment; maps; bivariate},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Nessebar, Bulgaria},
   pages = {42-48},
   publisher = {Bulgarian Cartographic Association},
   title = {COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS},
   url = {https://iccgis2020.cartography-gis.com/8ICCGIS-Vol1/8ICCGIS_Proceedings_Vol1_2020.pdf},
   year = {2020}
}

TY  - JOUR
ID  - 1716698
AU  - Šašinka, Čeněk - Stachoň, Zdeněk - Šašinková, Alžběta - Ugwitz, Pavel - Halámková, Daniela - Čeněk, Jiří - Juřík, Vojtěch - Popelka, Stanislav
PY  - 2020
TI  - COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS
PB  - Bulgarian Cartographic Association
CY  - Nessebar, Bulgaria
KW  - visual perception
KW  - eye tracking
KW  - cross-cultural differences
KW  - experiment
KW  - maps
KW  - bivariate
UR  - https://iccgis2020.cartography-gis.com/8ICCGIS-Vol1/8ICCGIS_Proceedings_Vol1_2020.pdf
N2  - The aim of the study is to identify the differences between the cognitive processes underlying different map-reading tasks. An eye-tracking study was designed based on our previous research. We hypothesized that significant differences may occur when utilizing two different methods of presenting two phenomena in one map (i.e. bivariate scales). Specifically, the extrinsic and intrinsic methods will be compared using two different types of tasks: The participants will be presented with maps that provide information on soil moisture and soil depth, and will be asked to identify the areas that meet the required conditions (e.g. area with the highest soil moisture and low soil depth). The research sample will consist of university students of humanities and social sciences, for it is our intention to focus on the people with no significant cartographic experience. In order to explore the collected eye-tracking data, an explorative analysis will be used. The main objective of the analysis will be to find out whether either of the bivariate scales requires more saccades to accomplish the task, requires more direct transitions between the legend and the map, and whether the different visualization types induce different cognitive processing methods. Our results will shed some light on the topic of computational (non)equivalence of the extrinsic and intrinsic visualization methods. The presented study will provide a basis for the upcoming cross-cultural research. The paper presents the suggested experimental design of the research and the means of analysis.
ER  -

ŠAŠINKA, Čeněk, Zdeněk STACHOŇ, Alžběta ŠAŠINKOVÁ, Pavel UGWITZ, Daniela HALÁMKOVÁ, Jiří ČENĚK, Vojtěch JUŘÍK a Stanislav POPELKA. COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS. Online. In Bandrova, Temenoujka; Konečný, Milan; Marinova, Silvia. \textit{8th International Conference on Cartography \&{} GIS: PROCEEDINGS VOL.1}. Nessebar, Bulgaria: Bulgarian Cartographic Association, 2020, s.~42-48. ISSN~1314-0604.

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