Korean Values in Foreign Investment: Comparison of Ethical Principles in Korean Companies in Czech Republic/EU and Vietnam

SCHWARZ, Michal a Thi My Dieu NGUYEN. Korean Values in Foreign Investment: Comparison of Ethical Principles in Korean Companies in Czech Republic/EU and Vietnam. In Dimensions of Business Language and Culture, DOBLAC 2021, Katowice, 15.-16. 4. 2021. 2021.

Základní údaje

Originální název

Korean Values in Foreign Investment: Comparison of Ethical Principles in Korean Companies in Czech Republic/EU and Vietnam

Autoři

SCHWARZ, Michal a Thi My Dieu NGUYEN

Vydání

Dimensions of Business Language and Culture, DOBLAC 2021, Katowice, 15.-16. 4. 2021, 2021

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Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

50204 Business and management

Stát vydavatele

Polsko

Utajení

není předmětem státního či obchodního tajemství

Organizační jednotka

Ekonomicko-správní fakulta

Klíčová slova anglicky

FDI, ethical principles, Korean investment, Czech Republic, Vietnam, Dukovany

Příznaky

Mezinárodní význam

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Anotace

V originále

The main objective of this paper was to compare the basic principles and values presented by Korean companies in different cultural environments of Czech Republic and Vietnam. The analysis of similarities as well as differences between the practice in Central Europe (Czech Republic) and Southeast Asia (Vietnam) contributed to the understanding of Korean attitude and interactions in different regions. The respect to local environment and effectivity in negotiation was also compared to the feedback from employees. The microcase study of the KHNP company in expected tender in the Czech nuclear power plant Dukovany explained the strategy of presenting values as a mean to positively influence public opinion.